Archive for May, 2012

31
May

#expertsonair: Professor Yvonne Rydin

Take a bow Yvonne Rydin, Planning Professor at University College London and the latest entry to #expertsonair. Her report about what needs to be done to help cities cope with climate change and a rise in the urban population was picked up by BBC Radio 5 live amongst others. Have a listen to the interview here. I’ve been in enough editorial meetings to know that what may have sold the story to the editor was the slightly vague notion of us all ...

28
May

#expertsonair : Dr Nikki Gammans

We're delighted that the first ever expert on #expertsonair isn’t talking about Syria, the rise of the left in Europe, quantitative easing, or some other weighty and all-consuming topic. She’s talking about short-haired bumblebees. The point is of course that an expert can make even the most unlikely of subjects compelling and relevant, and that’s exactly what Dr Nikki Gammans does. Have a look at this short BBC interview. I like her pace ...

28
May

Introducing #expertsonair

We are passionate about supporting and promoting experts who bring their subject to life on radio and television in a way that engages and inspires. So we've created #expertsonair. Think of it as twitter's directory of on air excellence.     Here's how it works: If you see or hear an expert getting it right on radio or television, tweet about it. Start your message with @InsideEdgeMedia and end with the hashtag #expertsonair. For example: Here's why it's 30 ...

23
May

How Not To Plug Your Book

A PR expert I was chatting to recently said her advice to clients is to plug their book at the beginning of the interview regardless of what the question is. Yes, that tactic gets an early namecheck. But would it actually make anyone part with £12 at Waterstones? Have a listen to this author appearing on BBC Radio 5 Live Breakfast. John Ashton There are a few people for whom the very action of writing a book generates headlines (Tony Blair, Bill Clinton, ...

15
May

“A female Brian Cox is the Holy Grail”

Interesting piece in today’s Guardian about the search for the new academic media stars of tomorrow. It’s pegged to the New Generation Thinkers scheme -  a collaboration between Radio 3 and the Arts and Humanities Research Council. We’ve worked with the AHRC for a number of years now and I’ve seen close up their passion for helping experts communicate their subjects with energy and clarity on air. There are some great quotes in the article: “Focus on the audience and don’t ...

12
May

Murmurs of discontent over Ed Miliband’s leadership have not been entirely dispelled by the party's strong local election performance.. Several of his unhappy party are particularly exercised by his lack of presence on TV and have recommended intensive media training. One shadow cabinet minister has been quoted as saying “Ed doesn’t do soundbites very well “ Soundbites.  Aren’t they at the heart of media training? We don’t believe so. Too often they’re an ingredient of those awful, scripted message grids which make the spokesperson ...