Archive for June, 2012


What We Can All Learn From Natwest

Watching breakfast TV on Saturday morning I heard the following headline over and over again... “Natwest has taken the unusual step of opening their branches on Sunday after a computer glitch affected millions of customers...” Clearly this has not been a good week for the bank. But from a PR perspective it could have been so much worse. For instance, what was it that prevented me hearing this headline instead? “Natwest customers have reacted with fury to a third day of computer glitches that ...