Archive for October, 2012

25
Oct

A Bad Start. And Downhill From There

Former A4e Chair Emma Harrison’s appearance on Channel 4 News last night is a lesson in crisis mis-management. Amid fresh claims that the firm is under-performing David Cameron's former families champion defended her welfare-to-work company for the first time on air since she stood down. You can read the background to the story here and watch the Channel 4 interview here. As you'll see it starts off badly and goes rapidly downhill from there. As we always say on our media training ...

05
Oct

This week’s media training tips:

Each day on our twitter feed (@InsideEdgeMedia) we post a media training tip.  Here's this week's selection: "Listen to interruptions, they're often benign helping you elaborate on a point" "Always feel supported when you go on air. Never go it alone unless you feel confident enough to do so." "Sending a press release? Always think of the visual. An example from yesterday's Standard:" "Prepare for an off air briefing with a ...