Archive for September, 2013


Should you be on Twitter?

We’re often asked by delegates on media training courses whether it’s worth being on Twitter. There’s a long answer and a short answer. The long answer is nuanced and gets into issues of time management, impact and accuracy. The short answer is yes. Simply put, most producers now use Twitter to find experts to appear on their programmes. One of the biggest myths about us is that we have an elite group of (usually middle aged, white and male) experts on our speed ...