Archive for November, 2013

22
Nov

Christmas Crackers

We need to talk about Christmas. Please don’t stop reading. It’s a whole month away I know, you’re already sick of the John Lewis advert and the bar staff wearing badges saying, “ask me about our party rates.” But here’s a journalist’s take on Christmas. There are an awful lot of column inches and running orders to fill between the 24th December and the 6th January. Producers accustomed to 50 PR pitches a day suddenly get just a handful. This is a real ...