Archive for October, 2014

22
Oct

How To Sell A Book On Air

Effectively promoting a book on air is a constant balancing act. Provide enough content but don't give away the shop. Plug the book but don't sound like a salesman. It takes work (and good media training) to get it right, and these 5 points will put you on the right track: 1) Let your personality come through in the interview. However good your content is, if I don't warm to you it's unlikely I'll part with £12.99. 2) Be introduced in exactly the ...

20
Oct

Don’t shortchange your audience…

In addition to our media training Tony advises a number of clients on how to give effective presentations. Here's the first in a series of his blogs on the subject: That cry from the presenter "I'm running out of time" is sadly all too familiar at seminars and conferences. It's often said either in a tone of surprise or through gritted teeth. The surprised really shouldn't be. It is a sign of the unprepared. If they are working to a PowerPoint, then they ...

08
Oct

Looking and sounding right

In a crisis the mental cogs can be whirring at breakneck speed. What has actually happened and what is media distortion and speculation? To what extent are we responsible? Messages? Possible curve ball questions? And so on.. All legitimate issues. All worthy of planning time. What can be squeezed out of the limited hours and minutes available, is preparation into the physical presence you wish any spokesperson to adopt. Yet we know that viewers make snap decisions on the calibre of people ...