Archive for February, 2015

22
Feb

Steer The Interview Before It Even Starts

In recent weeks I've heard  from two delegates of  their surprise, that on reaching the studio for an interview, the journalist hadn't the foggiest idea about their subject. In one instance a well known TV presenter asked the bemused guest what three things he should ask her. The second delegate, fed up with a reporter who was trying to pretend she was up to speed and clearly wasn't, told the hapless hack what should be the question to unlock his particular ...

19
Feb

Go With The Film Flow…

We've made a number of films in the last couple of months,  and the different challenge posed to interviewees by these more extended productions  is striking. Unlike media interviews, guests know what's coming. Questions are prompts,  to get them talking about what they've agreed is the important stuff. On the face of it, that makes their job a lot easier. But the process in achieving a useable response can be quite gruelling. Often in the first stab guests try and say too ...

19
Feb

A Wilting Hardy Annual…

With organisations back in the work saddle after holidays and hangovers, there's set to be increasing numbers of report and campaign launches in the coming weeks. A great way to grab some media coverage and consolidate the brand? Well, perhaps. If what you're saying is genuinely new, you play from a position of strength. But that review which comes out every year is more problematic. Journalists will glance at archive scripts and briefings to check out the headline findings or campaign messages from ...

19
Feb

Cast Off Cloying Comfort Blankets

Some people reach for notes when heading into a radio studio - a reflex action to claim some sort of security in an uncertain situation. It's a bad idea. Firstly the notes might be grabbed back off you - they can rustle.  Secondly, you won't find what you're looking for in that split second you've got to locate a phrase or a stat. Every delegate we've trained who's insisted on clutching a piece of paper has conceded their notes were of ...