Archive for March, 2015

13
Mar

New Best Friend?

The journalist may be friendly but that doesn't mean they're your friend. The priority will always be to get the story and the best story at that. The informal phone chat with a journalist is anything but. Media antennae will be sensitive to any casual disclosure or indiscretion. They're more likely to slip out when the ostensible business end of the interview is over. "I've got all I need thanks" might be the prelude from the journo to a casually put aside ...

11
Mar

Less bunting and more bottom…

Charm can be a distraction rather than an asset in interviews. It's easy to assume that the socially confident will flourish under the studio lights whilst the more reticent guests might need to make more of an effort - an effort they might not particularly enjoy or feel comfortable with. Yet, the quietly spoken person of few words might find a focus that the extrovert fails to achieve. Regular readers of the blog will know that we believe pruning back the ...

01
Mar

A Lifeboat Which Sinks…

You're worried. It's a controversial issue and there's a number of lines of attack.  A big set piece interview beckons. The planning starts. It's all good. You know they might push on the original planning for this project. But there's also those regular critics who will roll out and make themselves available if they scent blood. Your brow furrows. If they've done their homework they might even ask...THAT. You. Are. Ready. The deflector shields are up and you have prepared for the ...