Archive for April, 2015

20
Apr

Complex mental transactions help us respond to the pressure of a  live media encounter. We're sparking with fast recall. We  come up  - with hardly a pause - with a compelling fact or a  relevant context. We  dig deeper to paint pictures of a place, or to give a distinctive insight to a debate. We're often pretty good at harnessing adrenalin to look and sound sharp. But that buzz,  that speedy effectiveness,  can mean we also make room for worry, a ...

03
Apr

“Your Safety Is Our Primary Concern”

Nervous titters broke out as my plane took off from the French Alps. The captain laconically had introduced himself as a former navy pilot with years of experience and he was accompanied by a First Officer who had flown with the RAF. "We're both feeling fine" he added. Black humour in the wake of an appalling disaster. But also a flight announcement that was actually listened to. Many of the presentations I sit through suffer from what I call the safety announcement syndrome. ...

02
Apr

How Not To Sound Like A Politician

As our airwaves will be dominated by politicians over the next month, a quick tip on how to avoid sounding like one... Always pause for breath after a question. Politicians don't as a rule. And it drives listeners and viewers mad for the following reasons... 1 - It sounds artificial. It sounds to the audience that this is a question I've prepped for or heard 100 times before. A pause implies a genuine conversation on air. 2 - It sounds arrogant, giving the impression ...

02
Apr

Confidence Sapping Niggles…

Some delegates fear the journalist. A good number though,  fear themselves. They worry they will trip themselves up in an interview. I want to address some frequently voiced negative vibes. If you share them, it might put you on the back foot when you really need to be proactive. "I don't know enough". Almost always you do, and you will know more specifics than that bunch of generalists known as journalists. Don't be intimidated by bylines such as Technology or Environment Correspondent. ...