Archive for May, 2015

19
May

Water Features Should Know Their Place

Flow is not a favourite word for me because I now associate it with information overload. It's used sometimes as a positive, the data flow which stems from high levels of connectivity. But flow, more tellingly - and more traditionally, represents the power of water - something that we can't grasp but which can overwhelm us. That over heavy email inbox, the rolling cycle of tweets, those Facebook updates that scream not just " look at me" but " ...

19
May

Celebrating The Everyday…

"We're getting lost in the banality of the everyday" said a delegate recently, frustrated by what she saw as the routine nature of her chosen topic. Yes, the familiar can be dull. But by no means always. What do we warm to more - those exceptional Chippendale chairs in the stately home or that scrawled lewd graffiti on the wall of the scullery? Most of us will never own priceless furniture, but we've all felt strongly about someone. And to bring you to ...

03
May

Avoid Setting The Bar Too High

On the face of it, a pre-recorded interview may suggest a gentler prospect than the potential  cauldron of a live exchange. But the sheer artificiality of the pre-record process can pose its own difficulties. Location inserts to a feature may well be recorded to accompany live sequences that are studio based. The guest will be encouraged to relax, and will often be able to take some comfort from the fact they've been provided with some prompt questions. Relative to the speedy studio ...

03
May

How To Sell A Book On Air

Working with an author this week reminded me again that effectively promoting a book on air is a constant balancing act. Provide enough content but don't give away the shop. Plug the book but don't sound like a salesman. It takes work (and good media training) to get it right, but these 5 points will put you on the right track: 1) Let your personality come through in the interview. However good your content is, if I don't warm to you it's ...

03
May

Preparation Preparation Preparation…

A pre-election countdown inevitably means the media pummelling of a long queue of politicians. It's easy to assume our default position with everyone is to be some kind of attack dog - seeking to undermine and catch the interviewee out at every opportunity. Politicians  - along with the deceitful and the dodgy - do all get shoved in that "let rip and bring them down" category. What's interesting is when our delegates - who of course usually don't fall into this same ...