Archive for November, 2015

19
Nov

December: Media Training Tips

As we always say to delegates at the end of media training sessions, “see today as part of a process.” However good the coaching, media skills need constant honing and refining. Every week our Monday Media Briefing email provides our delegates with an aspect of media engagement to focus on. Here are three recent examples: ...preparation.   "Reading project notes and checking relevant Powerpoints might be exactly the wrong kind of prep for an interview. Because who was the target for that ...

04
Nov

November: Media Training Tips

As we always say to delegates at the end of media training sessions, "see today as part of a process." However good the coaching, media skills need constant honing and refining. Every week our Monday Media Briefing email provides our delegates with an aspect of media engagement to focus on. Here are three recent examples: Focus on specifics. It can feel a bit counterintuitive, but maximise your effectiveness in an interview by digging into the detail of your subject rather than ...