Archive for March, 2017


How To Sell A Book On Air

Effectively promoting a book on air is a constant balancing act. Provide enough content but don’t give away the shop. Plug the book but don’t sound like a salesperson. It takes work (and good media training) to get it right, and these 5 points will put you on the right track: 1) Let your personality come through in the interview. However good your content is, if I don’t warm to you it’s unlikely I’ll part with £12.99. 2) Be introduced in exactly the ...


Audio Diary: Imposter Syndrome