Archive for September, 2017


Five On…off-air briefings

Five air briefings This short telephone chat with a producer in the lead-up to going on air can be a good way to control the flow of information. Here are some tips:  1) Be proactive Some producers will demand off-air briefings, but many won’t. When the idea of an interview is first mooted, always request a short telephone interview with the producer assigned the story 2) Be prepared A bad off-air briefing will leave the producer more confused at the end of the call ...


Five On…Presenters

Five on...presenters 1) They have egos  However this doesn't mean you should fawn over them, refer to them repeatedly by their first name in interviews, or preface every answer with 'that's a good question'. None of this washes 2) They are busy  Presenting is a tough gig and involves some pretty furious multi-tasking. A presenter's last priority is to put you at your ease. Expect to be ignored in the lead-up to going on air 3) They can be mischievous  Keep your guard up right until ...


Five On…undertaking Skype interviews

Five on...undertaking Skype interviews  Whilst it's usually always better to get to a TV studio if you can, Skype interviews are increasingly popular. Here are our tips: 1) Keep your eyes on the camera Don't be tempted to look at the image of the person you are talking to. Put a piece of paper over the monitor if you have to, but maintain eye contact with the camera (and therefore the viewer) at all times 2) Check the backdrop No children, no book-shelves, no ...


Five On…post-interview feedback

Each week between now and Christmas, five on... 5 nuggets of advice on a certain aspect of media engagement. This week: five on…interview feedback  Five people to give you feedback on a broadcast news interview: 1) The producer Possible but unlikely. Producers are busy and won't prioritise feedback. Ask when the initial bid is made from the journalist. "I'm happy to do the interview but I'd really appreciate some feedback"  2) Your press officer Sometimes reluctant to feedback negatively, particularly if they are in a more junior role ...