Our Story

What lies at the heart of effective communication?


For us, it’s control and authenticity.

As BBC broadcast journalists we realised a good number of interviewees achieved the former, less cracked the latter, and hardly anyone managed them both.

Which is why, in 2008 we set up Inside Edge. We provide confidence-building, tailored and realistic media training courses that work.

We coach chief executives of some of the planet’s biggest brands, scientists literally discovering the origin of the universe, brilliant academics and managers at over 40 universities and Research Councils, and small teams from charities on tight budgets providing vital services.

We’re educators as well as journalists and excellent delegate feedback matters to us as much now as it did on the first coaching session we ever ran.

We’ve since expanded to provide Executive Coaching, Podcasting and Film Production, but that single motive for setting up the company in 2008 continues to sit at the heart of our business…

Authenticity and control.
Your communication, transformed.

Chris Jameson

Chris has extensive experience as a senior BBC network producer and reporter. For ten years he worked at BBC Radio 5 Live on a range of programmes and as a reporter based in Japan. He has produced several major set-piece broadcasts for the network and his programmes have won several Sony Radio Awards. For a number of years Chris also ran the communications team at international charity Peace Direct.

“Chris is a creative, determined and thorough journalist. His ideas are original, his thought-process is clear and focussed, and he always delivers. I trust him implicitly and respect his work enormously. He’s also a lovely bloke to work alongside.”
Victoria Derbyshire, Presenter BBC Television

Tony Prideaux

Tony is an experienced journalist, teacher and communications specialist. As a reporter he has worked extensively with the BBC and in commercial radio. Tony has undertaken training in colleges and universities and has held management positions within education and business.

“I value how Tony consistently guides guests to focus on the impact of the issue under review and how he uses his skills as a broadcaster to build interesting exchanges between the participants. He’s always well briefed and adept at putting speakers at ease”
Marie Ashton, Head of Marketing and Communications, Institute for Learning

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