Five On…Presenters

Five on...presenters 1) They have egos  However this doesn't mean you should fawn over them, refer to them repeatedly by their first name in interviews, or preface every answer with 'that's a good question'. None of this washes 2) They are busy  Presenting is a tough gig and involves some pretty furious multi-tasking. A presenter's last priority is to put you at your ease. Expect to be ignored in the lead-up to going on air 3) They can be mischievous  Keep your guard up right until ...


Five On…undertaking Skype interviews

Five on...undertaking Skype interviews  Whilst it's usually always better to get to a TV studio if you can, Skype interviews are increasingly popular. Here are our tips: 1) Keep your eyes on the camera Don't be tempted to look at the image of the person you are talking to. Put a piece of paper over the monitor if you have to, but maintain eye contact with the camera (and therefore the viewer) at all times 2) Check the backdrop No children, no book-shelves, no ...


Five On…post-interview feedback

Each week between now and Christmas, five on... 5 nuggets of advice on a certain aspect of media engagement. This week: five on…interview feedback  Five people to give you feedback on a broadcast news interview: 1) The producer Possible but unlikely. Producers are busy and won't prioritise feedback. Ask when the initial bid is made from the journalist. "I'm happy to do the interview but I'd really appreciate some feedback"  2) Your press officer Sometimes reluctant to feedback negatively, particularly if they are in a more junior role ...


Five on…a live studio-based radio interview

Each week between now and Christmas, five on… 5 nuggets of advice on a certain aspect of media engagement. We’ll cover as many bases as we can - from preparation, to the interview itself and the post mortem that should follow. If you’ve a suggestion for a topic area, please get in touch This week: five on… a live studio-based radio interview: 1 Expect to be ignored Nobody’s priority is to put you at your ease. Especially if you are part of a live sequence 2 Put ...


Keeping Warmed Up for Interviews

We're a fan of finding ways to keep warmed up for that sudden media interview. These tips will help: ___ Be a little more forensic in your watching and listening. What answers from the guest generated follow up questions? What was it about the original answer that encouraged the interviewer to home in? If it was a helpful follow up it might be something you can build into shaping your own content ___ Think of the good stuff you or your organisation is doing. ...


How To Sell A Book On Air

Effectively promoting a book on air is a constant balancing act. Provide enough content but don’t give away the shop. Plug the book but don’t sound like a salesperson. It takes work (and good media training) to get it right, and these 5 points will put you on the right track: 1) Let your personality come through in the interview. However good your content is, if I don’t warm to you it’s unlikely I’ll part with £12.99. 2) Be introduced in exactly the ...


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Audio Diary – tired examples