Tony Prideaux

31
May

Keeping Warmed Up for Interviews

We're a fan of finding ways to keep warmed up for that sudden media interview. These tips will help: ___ Be a little more forensic in your watching and listening. What answers from the guest generated follow up questions? What was it about the original answer that encouraged the interviewer to home in? If it was a helpful follow up it might be something you can build into shaping your own content ___ Think of the good stuff you or your organisation is doing. ...

10
Oct

Welcome to Inside Edge's Monday Media Briefing. Every Monday you'll be able to see what's in the news gathering diary for the week ahead, watch and listen to interviews we've seen or heard which have useful learning points, focus on a particular aspect of media training, as well as showcase one of our #50tips; 50 short films packed with insights from us.

26
Sep

Welcome to Inside Edge's Monday Media Briefing. Every Monday you'll be able to see what's in the news gathering diary for the week ahead, watch and listen to interviews we've seen or heard which have useful learning points, focus on a particular aspect of media training, as well as showcase one of our #50tips; 50 short films packed with insights from us.

18
Sep

Welcome to Inside Edge's Monday Media Briefing. Every Monday you'll be able to see what's in the news gathering diary for the week ahead, watch and listen to interviews we've seen or heard which have useful learning points, focus on a particular aspect of media training, as well as showcase one of our #50tips; 50 short films packed with insights from us. This MMB is for the week commencing 19th September 2016.

09
Sep

Welcome to Inside Edge's Monday Media Briefing. Every Monday you'll be able to see what's in the news gathering diary for the week ahead, watch and listen to interviews we've seen or heard which have useful learning points, focus on a particular aspect of media training, as well as showcase one of our #50tips; 50 short films packed with insights from us. This MMB is for the week commencing 12th September 2016.

03
Sep

Welcome to Inside Edge's Monday Media Briefing. Every Monday you'll be able to see what's in the news gathering diary for the week ahead, watch and listen to interviews we've seen or heard which have useful learning points, focus on a particular aspect of media training, as well as showcase one of our #50tips; 50 short films packed with insights from us. This MMB is for the week commencing 5th September 2016.

18
Aug

Media Training: weathering the storm

Presenters  sometimes want to provoke their guests. You'll recognise the strategies. A folding of the arms  which is very much associated with J Paxman Esq (Retired) accompanied by a look which says " is that it? Are you really expecting me to be convinced?" Or,that staple of journos, the People  line. "The public may still well be thinking ..."  Then insert here something more vicious than we would normally allow ourselves to say. It's not the only two techniques but all ...

18
Jul

Focus on...Press Conferences For the second MMB in a row, we use politicians to demonstrate bad practice. (When will they ever learn?) Last week, careless small talk in studios, this week, press conferences. We run a lot of crisis management training and while "pressers" (as journalists call them) can be an effective way of controlling the message, bad planning usually leads to bad headlines. Let's take Angela Eagle's press conference. Yes, events were very fast moving that day but aides should have alerted ...

11
Jul

Focus on...studio rules In every media training session we've ever run, we've always emphasised the number 1 rule of studio etiquette: Assume every camera is live and every microphone is open. Anything you'd like to add to this, Mr Clarke? Perhaps he'd taken lessons from his former boss. Or looked across to the other side of the Commons for advice on studio etiquette. Prince Charles might have a view... Some aspects of media training are challenging. This isn't one of them. Reputations can ...

24
Mar

March: Media Training Tips

Here are the March media training tips to focus on… ...common sense       "You're less likely to be surprised by what the presenter asks if you step away a little from your specialism when you're preparing for the studio. Time and again guests are wrong-footed by perfectly sensible and reasonable questions. If they had pictured what an interested generalist might be thinking and wondering ...