Five On…post-interview feedback

Each week between now and Christmas, five on… 5 nuggets of advice on a certain aspect of media engagement.

This week: five on…interview feedback 

Five people to give you feedback on a broadcast news interview:

1) The producer
Possible but unlikely. Producers are busy and won’t prioritise feedback. Ask when the initial bid is made from the journalist. “I’m happy to do the interview but I’d really appreciate some feedback” 

2) Your press officer
Sometimes reluctant to feedback negatively, particularly if they are in a more junior role to you. One tip is to ask for 2 positive and 2 negative comments from the interview3) A critical friend
Someone completely unrelated to your topic – did the language work for them? Did the story have sufficient impact?

4) Listeners/Viewers
Social media is a very warped filter from which to glean feedback, so take comments with a large bucket of salt, but observations can occasionally be extremely perceptive and well-informed

5) You
Always listen and watch back interviews you undertake. Virtually all programmes are online after broadcast. Critique yourself fairly but don’t forget to reflect on the positives. We tend to skate over the good stuff.

Next week: five on…undertaking Skype interviews
And if you’ve a suggestion for a topic area, please get in touch.

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