Five On…Twitter

1) For many journalists, Twitter is the first place they turn to when sourcing guests for a story. Many use an app called Followerwonk, which searches Twitter biographies, so make sure yours contains the appropriate keywords.

2) If you are commenting on, or at the centre of a major news story, make sure you (or someone) is across Twitter, as journalists may well be using it to source lines of questioning on the topic.

3) If you have an off-air briefing prior to going on air, make sure you flag up that you intend to Tweet about your appearance and ask for a retweet from the programme or presenter.

4) Start to follow the producers and journalists who regularly cover your area of specialism. They may well look at your biog and conclude you are someone worth following back as a source of information.

5) Increasing numbers of journalists are changing their settings and opening their Direct Message (DM) option to anyone, regardless of whether they are following them. This can be an extremely effective way of making a story approach to an individual journalist.

Comments are closed.