Media Training for Spokespeople


Our core training programme for spokespeople and senior managers. We develop the strategies for you to be effective on TV and radio – and test your skills out in realistic interview simulations.


Core Modules:

Achieving impact in every interview
How to really connect with the audience
The five key Inside Edge principles: why they matter, the evidence that proves it and how to use them

Getting your message across
The importance of focus and a top line
Staying on message whilst avoiding cliched avoidance tactics

Voice training and camera techniques
How to look and sound your best
The broadcast conventions you need to know

Handling tough questions
Strategies to remain in control no matter how tough it gets
Dealing with hostile guests

Preparing to go on air
The On Air checklist
Relaxation and focussing techniques

Interview simulations are central to every Inside Edge course

We bring industry standard equipment to you or source state of the art studios. All our training includes a minimum of two simulations so you can build on the first encounter and experience different interview styles.

Options include:

  •  Studio interview
  •  Remote/Down-the-line
  •  Studio Discussion
  •  Soundbite recording

Additional Modules:

  • The truth about journalists
  • Managing bad news
  • Journalists’ tricks of the trade


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