Inside Edge Blog

06
Dec

Five on…reasons to say no to an interview

1) No junctions reached Remember that you need compelling and interesting content. If every answer is likely to be prefaced with, “it’s too early to say…” then it might be better to bide your time. 2)  Your headspace There might be all sorts of reasons why you are in the wrong headspace for an interview. Ultimately it is your reputation on the line ...

06
Dec

Five On…Questions you must always ask

1) Is the interview live or pre-recorded? An important question to ask, but treat both the same. Your energy levels shouldn't be any different for a pre-record. Additionally assume the producer will forget to edit your interview before broadcast. (I can speak from personal experience that this happens all the time…) 2) Am I the only guest being interviewed? Your worst ...

14
Nov

Five On…Journalist Tricks (Part 2)

You can revisit 1-5 from last week here. Now part two... 6) SILENCE Silence can be used as a way of encouraging you to keep on talking. Don't feel forced to fill it. Make your point and stop, or link away. 7) THE SMILING ASSASSIN You want to establish empathy but don't be lured into a false sense of security. This is ...

09
Nov

Five On…Journalist Tricks (Part 1)

1) THE SHORT QUESTION You’ve not much time to think when the question is five words long -or less. Be prepared and take your time. Remember the pause. 2) THE NOT-A-QUESTION QUESTION Leaving a provocative statement hanging in the air. Don’t be tempted with sarcasm (“I’m sorry but was there a question there?”) but don’t rise to the bait either. 3) THE PUT DOWN “But ...