Inside Edge Blog

14
Nov

Five On…Journalist Tricks (Part 2)

You can revisit 1-5 from last week here. Now part two... 6) SILENCE Silence can be used as a way of encouraging you to keep on talking. Don't feel forced to fill it. Make your point and stop, or link away. 7) THE SMILING ASSASSIN You want to establish empathy but don't be lured into a false sense of security. This is ...

09
Nov

Five On…Journalist Tricks (Part 1)

1) THE SHORT QUESTION You’ve not much time to think when the question is five words long -or less. Be prepared and take your time. Remember the pause. 2) THE NOT-A-QUESTION QUESTION Leaving a provocative statement hanging in the air. Don’t be tempted with sarcasm (“I’m sorry but was there a question there?”) but don’t rise to the bait either. 3) THE PUT DOWN “But ...

03
Nov

Five On…the lead up to a live interview

1) Beware of careless chatter with the producer on the way to the studio It’s often a fairly long walk from reception to studio. Keep the conversation banal. Don’t reveal confidential information, doubts about the veracity of your evidence, or whether you are the right person to be doing the interview. I’ve heard all of these over the years. 2) Expect to ...

03
Nov

Five On…Telephone Interviews

1) It should be a last resort Try and get to a broadcast point if you can. Telephone interviews are often dropped by producers who have over-filled their running orders. It's harder to ditch the person that has made the effort to come into the studio. 2) Always a landline Mobiles cut out. They run out of battery. And news alerts and notifications can ...