Media Training for Public Bodies & the Civil Service

Our Approach:

“You might have statutory responsibilities you want to explain, policy priorities to deliver or certain technical know how that needs sharing. The problem? All these areas can appear dry to a demanding media audience. We’ll show you how to  engage with the mainstream whilst maintaining the authority that’s essential for your brand. How to take control of interviews while generating interest in your priorities is at the core of this highly practical course. A range of interview simulations will expose you to both benign and challenging interviews – and we’ll give you the strategies to handle both.”

Our Track Record:

Clients in the sector include:

Infrastructure Projects Authority
Drinking Water Inspectorate
Independent Office for Police Conduct
Driving & Vehicle Standards Agency
Pensions Regulator
Foreign and Commonwealth Office
Department of Work and Pensions Wales
Royal Parks

Course Outcomes:

Coaching is always with one of the directors of Inside Edge and comes with extensive aftercare which includes online resources, weekly emails and a follow up phone call.

By the end of the session attendees will:

  • understand and have had the opportunity to use techniques of control in interviews
  • understand the communication principles which allows spokespeople to appear authoritative, effective and human
  • have experienced media scrutiny in a range of contexts and reflected on helpful coping mechanisms
  • understand how to make technical and agency-specific procedures meaningful to audiences
  • have had the opportunity to reflect on their own performance and set action points for further development
  • be aware of the ongoing and individualised support available to them

You can opt for:

  • coaching on your premises with camera operator & portable studio or in purpose built studios
  • half or full day sessions
  • 1-1 sessions or small groups of up to 6 across a full day or 3 across a half day
  • specific programmes simulated in a range of interview simulations
  • additional components including social media, clip recording and panel discussions

Next steps:

We pride ourselves on tailoring our media training to suit the exact needs of the client as well as those attending the session.

You can call us on 020 8981 7411, email us at or get in touch via Twitter @InsideEdgeMedia (DMs open)