Podcasting

Podcasting is a wonderfully flexible and cost effective form of communication. We've outlined three possible options:

Option 1: Guided Interviews

At its most straightforward we can facilitate a conversation,  prompting an individual or a group to share their ideas and views on a particular topic. This can be studio-based or we can record at a particular location.
Case Study

Client: Institute for Learning

Brief: A podcast on the IfL’s input into the Commission on Adult Vocation Teaching and Learning

Listen to an excerpt:

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Our perspective:  “We’ve worked with the Institute for Learning for a number of years now and this is a good example of the sort of content we produce for them – informed, and always audience-centric.”

Client perspective: “I’ve valued how Tony consistently guides guests to focus on the impact of the issue and how he uses his skills as a broadcaster to build interesting exchanges. He’s always well briefed and is adept at putting speakers at ease”
Marie Ashton, Head of Marketing and Communications, Institute for Learning

Case Study

Client: Middlesex University

Brief: A series of podcasts to mark twenty years of the University’s Work Based Learning programme.

Listen to an excerpt:

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Our perspective: “We decided to demonstrate the strength of Work Based Learning by hearing from the organisations who use it rather than those who teach it. It was the right call –  the passion and commitment from the speakers was both powerful and inspiring.”

Client perspective:“Inside Edge are enthusiastic, highly motivated professionals; their commercial experience and background provided immediate credibility and we have been delighted with the final outcome of each project that has assisted us to boost our business.”
David Williams, Director for Corporate Engagement, Middlesex University

Option 2: Location Packages

We can create a powerful snapshot of a product or an event with a creative mix of focussed interviews, snippets of activity and atmospheric background sound. Music stings and background can be composed to add emphasis.
Case Study

Client: Economic and Social Research Council

Brief 1: To capture the essence of a two day conference on the forthcoming Independence Referendum in Scotland

Listen to an excerpt:

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Our perspective:
“A challenge was how to make sense of a lot of material. A combination of tightly focussed contributions from the keynote presenters and more reflective sequences adds up, we hope, to a package that takes the listener not only into the conference hall but into the minds of the participants.”

Client perspective: “I was hoping to find a new and meaningful way of sharing the discussions which would capture the feelings and emotions of the days yet would remain relevant and topical over the next few years.  I knew that Tony and Chris were able to produce high quality podcasts that are captivating to listen to – and they delivered this for me.  I found they put a lot of time into ensuring that they really understood what I was looking for so that the final podcast would meet not just my needs but those that could not make the event. ” 
Melanie Knetsch, Deputy Head of Communications, Economic and Social Research Council

Brief 2: The ESRC’s annual Festival of Social Science features events around the UK ranging from workshops and debates to exhibitions and film screenings. We covered 800 miles to capture four diverse events in London, Brighton, Leeds and Durham.

Listen to an excerpt:

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