Coaching which inspires and unlocks the potential of social media, yet also brings a reality check with tips on reputation protection & achievable goals.
Packed with examples and embedded in the Higher Education sector, we take a recent piece of research from your institution and use it as a case-study to allow attendees to apply newly-acquired knowledge and skills. It’s hands-on, practical coaching culminating in an achievable and personalised social media strategy. Course components include:
Why bother? The benefits and pitfalls | Incorporating social media into the research cycle | How, what, when and who to Tweet | Building a useful, constructive network | Momentum: a long term social media strategy | Dealing with the darker side | Metrics | Best Practice case studies
Additional content can include:
LinkedIn: Our 6 minute a day strategy | Writing and promoting an academic blog | Using Periscope and Snapchat as teaching aids | Using social media to connect with journalists
Coaching by experienced BBC journalists and social media experts
Practical hands-on experience
Honest and constructive feedback
Space for discussion and reflection
Unique and comprehensive aftercare
Small group coaching 4.0 hours to include preparation and review time
This matters. Our coaching helps people raise their game, but staying at that level post-training takes support. That’s why everyone attending this course get access to the following:
Online Resources. There’s a password-protected section of the site reserved for those who’ve attended our courses. Here you’ll find a host of resources including films, tips and some of the key aspects of the course pack to download.
A weekly email, the Monday Media Briefing. Going strong since 2013, we shine a spotlight on a particular aspect of media training each week as well as review some of the key interviews and media trends of the last seven days.