“Let Your Note Crack”



Edition 544

Good morning. It’s Monday 7th September.

Let Your Note Crack:

Welcome back. Since the last briefing I’ve pretty much lived at the Royal Albert Hall after treating myself to a season pass to this year’s Proms.

(86 concerts over eight weeks, the greatest music festival on the planet, and as the BBC battles to demonstrate its uniqueness it seems odd how quietly it whispers about the festival’s existence beyond the flag waving stuff of the Last Night.) 

The reason I mention this: something I thought about as I stood with the other Prommers –
“imperfect excellence” and its relevance to us as on air spokespeople.

Here’s an example: Gustavo Dudamel and the LA Philharmonic. A rockstar conductor with an iconic orchestra playing one of the world’s great symphonies, Beethoven’s Pastoral. Performed beautifully, with one exception. The principal Horn player, clearly a brilliant musician, just had one of those nights. Exposed notes cracking at crucial moments in phrases. 

What was interesting about this moment (and many others across the season) is that it didn’t ruin the experience at all, in fact it enhanced it. The air crackled. This is after all what live performance is all about. And while there’s a tipping point where imperfection compromises excellence, we were miles from that line. 

So it seems strange for a media trainer to advise you to be anything other than perfect, but who wants perfect from an interviewee? Who wants slick? Nobody. Um and ur away, correct yourself, pause to think of a word…

Do too much of that and you lose the excellence and it just becomes imperfection. But most people judge an interview on small slip-ups which nobody else notices or minds. In fact they like them. It makes you authentic. Human. 

So feel liberated to be imperfect on air. In a world where standards are increasingly defined by AI precision, just let your note crack occasionally.

(Watch the performance)

Monday: John Healey reportedly set to make his first major speech on the government’s economic agenda.



Tuesday: Canadian retaliatory tariffs on the US come into effect.



Wednesday: Funeral for Norway’s King Harald.

Apple iPhone launch event, first since John Ternus became CEO.



Thursday:  Bayeux Tapestry exhibition opens.

Donald Trump delivers keynote at Republican midterm convention.



Friday: 25th anniversary of the 9/11 attacks.



Saturday: US Open women’s final.



Sunday: Trades Union Congress opens.

Number 1/20: 



“Always get to see or hear your broadcast interviews. People often arrive at our coaching feeling disappointed, even scarred, by previous on air appearances. Yet it’s often negative self talk rather than evidence causing dips in confidence as most haven’t actually witnessed how they did. Brace yourself. Watch and get over that accent or expression. We’re all self conscious about appearance. When you focus on content, I bet there’s many things that have gone right; you can then put the more wobbly aspects in perspective.”

First up, and for obvious reasons a chance to reprint one of my favourite ever headlines, from the New York Times:

Mic Wright bang on the money as usual:

Read the article (Substack)

And not unrelated…


An interesting article from The Guardian’s Damian Carrington on how right wing TV outlets such as GB News and Talk TV
covered this summer’s heatwave.


Generous Casting: Rupert Murdoch says he’s “very happy” Guy Pearce is playing him in Danny Boyle’s biopic about the early days of The Sun. 

(I’ll bet he is.)


Ink
is scheduled for release in January:

On This Day… Three more people died in the food poisoning epidemic at hospitals in Yorkshire, bringing the total number of deaths to 22 on this day in 1984.



Our Week: London and Brighton.

The Mutts …have had a lovely summer. A little hot for them at points, but some good times…

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done, please let us know.

Back on Monday. Have a brilliant week.



All at Inside Edge

Inside Edge Training | The Centre, 201-203 London Road | East Grinstead , RH19 1HA GB