GO INSIDE A
NEWSROOM

…and give people new ways to

think, communicate and respond.

…and give people new ways
to think, communicate
and respond.

Your teams may not produce the news. But every day they need to prioritise, explain complex information, hold people’s attention and handle difficult conversations.

Newsroom Insider turns the working habits of a great newsroom into practical skills that help every one of us do those four things with greater clarity, confidence and impact.

THE CONCEPT:

INTRODUCING

OUR CAST:

A correspondent. A producer. An editor. An interviewee. A newsreader.

Stepping into their shoes unlocks this smarter way of working…

THE CORRESPONDENT
BUILDS A STORY

Compile a news report, then use that structure to make your presentations and speeches clearer and more compelling.

THE PRODUCER
FINDS THE ANGLE

Cut through a mass of information to create one clear idea, making your briefs, pitches and explanations sharper.

THE EDITOR
MAKES THE CALL

Build a running order from competing news stories to become more efficient and productive when tackling a list of tasks.

THE INTERVIEWEE
HOLDS THEIR GROUND

Face hostile questions on air. Practise clear, repeatable steps to keep control of a message and move difficult conversations forward.

THE NEWSREADER
FINDS THEIR PACE

Use an autocue to discover how pace, pause and emphasis give your presentations greater authenticity and authority.

TRY MODULE 1

FOR YOURSELF:

Step inside Module 1: Storytelling.
Meet the Producer and the Correspondent.

Newsroom Insider may be new. The expertise behind it isn’t.

Created by Inside Edge, the course blends extensive BBC newsroom experience with over 15 years coaching spokespeople from business, higher education, research, charities and the public sector.

In a nutshell:

5 MODULES + INTRO.
Interactive and self-paced.

PRACTICAL.
Films, decisions and exercises.

FLEXIBLE.
No timetabling. No trainer required. 

12 MONTHS.
Your organisation’s own link and PIN.

PERSONAL.
Every learner builds their Newsroom Notes. 

Let us know how many colleagues you have in mind. We’ll recommend the best option and give you full access to explore the course before you decide.

People work better when they’ve had a chance to produce the news, not just watch it…