I could add the Wirral, Weston-super-Mare and of course, the whole of Wales. They’re proud regions, towns and countries in their own right. Keep relevant when undertaking an interview about their patch. If you have statistics that can be broken down by region, make sure you have them to hand. If you can respond to a policy that’s unique to the National Assembly in Cardiff and not adopted by the Westminster government, then that’s a way of connecting to one of the four nations of the UK. Resorts are distinctive, with wildly variable employment rates over the four seasons – can that insight shape how you talk about the economic fallout of the pandemic? You are striking a chord with a specific audience and are more likely to keep people watching and listening to what you’ve got to say.