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Media Training Update w/c 7th October

Audiences Just Know



“Audiences just know. People can tell when you are being spontaneous and when you are simply reading or reciting.”

Jeremy Clarkson

Part 4, Episode 5 of Year Of The Expert poses the following question… 

If A.I. allowed you to read notes from your laptop screen, yet give the impression you were maintaining eye contact with the camera at all times, would you utilise it to undertake a TV interview?

The short answer should be “no, absolutely not”, however for a bit more nuance…

LISTEN HERE

Good morning. It’s Monday 7th October. The week ahead:

Monday: MPs return to Westminster

ESA launches Hera mission

Tuesday: Nobel Physics Prize winner announced

Wednesday: Votes today (and Thursday) will whittle the Tory leadership candidates down to the final two

Post Office CEO appears at Horizon IT system inquiry

Thursday: Release of Boris Johnson memoirs

Nobel Literature Prize winner announced


President Biden in Germany

Friday: Winner of the Nobel Peace Prize announced

Monthly GDP estimate

Jay Blades in court on controlling behaviour charges

Sunday: 100 days ago: new UK government formed

Quite the mea culpa from Laura K this week…

Sky News has also pulled its 1-1 Johnson interview, for different reasons:


READ MORE

As the Israeli offensive against targets in Lebanon continues, The Media Show assembles a stellar cast to discuss the challenges for journalists reporting the story from Beirut and Jerusalem.

Well worth a listen.


LISTEN HERE 

Whilst writing about Phillip Schofield’s “redemption arc” (I know…), PR consultant Mark Borkowski said this: 

“The public’s attention span is about as long as a TikTok clip, and the news cycle is just as fleeting. 80% of online news stories hit their peak within 20 hours, meaning that we collectively forget them faster than we scroll past useless ads.”

BORKOWSKI ARTICLE

The 20 hour stat intrigued me. It’s taken from research by consultancy MX3. Here’s some context I found interesting, with a link to the research below: 

“Articles focused on breaking news have shorter lifespans than deeper reads in science and technology. Reports on weather and disaster, for example, receive 80% of their page views in less than a day while articles related to science have a median completion time of 34 and 36 hours.”

MX3 RESEARCH

The Guardian was the biggest commercial news website in the UK in August, overtaking The Sun and Mail Online in Press Gazette’s monthly ranking.

READ MORE

Footnotes:

On this day: Ninety sets of Swedish identical twins travelled to Felixstowe for a brief shopping trip on this day in 1977. (For context: READ MORE)

Weather: A balmy 18 degrees in Canterbury. 16 degrees in Cardiff. 31 degrees in Cairo.

Coffee? Inside Edge is in Brighton and London this week

Mutts: Designated driver…

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideedgemedia or just reply to this email. 

Have a brilliant week.

All at Inside Edge

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By |7 October 2024|

Media Training update w/c 30th September

Empty Space Vibe

Good morning. It’s Monday 30th September. The week ahead:

Conference season continues. Tories in Birmingham.

Monday: Britain becomes the first G7 nation to phase out coal power when the country’s last coal-fired power plant ceases operations

Tuesday: WikiLeaks founder Julian Assange is set to appear before a Council of Europe panel in Strasbourg

Claudia Sheinbaum becomes Mexico’s first-ever female president

Vice presidential debate in the US presidential election


Wednesday:  Jet-setting Sir Keir Starmer is off to Brussels for talks with Ursula von der Leyen

Thursday: ICC Women’s T20 World Cup begins

Friday: Coldplay releases new album

Saturday: Donald Trump returns to Butler for rally after assassination attempt

Thanks for your feedback on Part 4 of Year Of The Expert – I’m pleased it has struck a chord with some of you.

Here’s Part 4, Episode 4: Empty Space Vibe. How TV studios are changing, and the impact this has on you.

LISTEN HERE

Michael Gove is the new editor of The Spectator. 

“He’s a first-class journalist who took a detour into politics and not (as so often happens) the other way around.”

Fraser Nelson 

“I always defended Michael Gove. Then I met him.” 

A 2014 headline from…The Spectator (H/t Popbitch) 

READ MORE

__

“If anyone is expecting someone like Gove to fend off the forces of populism on his own, it might be time for them to think again…”


And a different view from Archie Bland in The Guardian: READ MORE

“…a compass that points true north isn’t much use, after all, if your fellow travellers think it leads off the edge of the world.”

Building on last week’s news about the closure of the print edition of the Standard, two prominent journalists forge their own path.

(They aren’t the first, and they won’t be the last…)

It’s week 3 of the Monday Media Briefing weekly quiz. (And they said it would never last…)

This is from a recent episode of the consistently excellent The Rest Is Entertainment podcast. A theatre producer asked Richard Osman: 

What is the work of creative art – in any genre – that has made more money than any other in the history of art? 

You’ll never get it. Answer in the footnotes.

“With the internet ever more captive to the caprices of timeline algorithms, the risk of echo chambers is even greater in this election cycle. However it is now Trump and the broader political right that is – to use the internet lingo – “too online”.”

Paulo Gerbaudo in The Guardian 

READ MORE 

Footnotes:

Society of Editors nominations: READ MORE

On this day: Hollywood actor James Dean was killed when his sports car was involved in a head-on collision with another vehicle on this day in 1955.

Weather: 15 degrees in Norwich. 13 degrees in Nantwich. 27 degrees in Nairobi.

Coffee? Inside Edge is hot-footing it around Edinburgh, Warrington and Exeter this week.

Quiz answer: The Lion King The Musical

Story of the week: Ellen emails. “So who would come out on top between angry commuter squirrels (see last week’s footnotes) and marauding runaway emus?” 

(My money is on the commuter squirrels.)

Mutts: Stan’s happy place…

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideedgemedia or just reply to this email. 

Have a brilliant week.

All at Inside Edge

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By |1 October 2024|

Media Training update w/c 23rd September

Without fear or favour

“Come on over to America. it’s gonna be an extraordinary final 6 weeks.”

Jack Blanchard asks senior journalists on both sides of the Atlantic: “what’s it really like to cover an American election?”

This edition of the Westminster Insider podcast is well worth a listen. The contributors are good, but it’s the archive that really gets inside your head.

LISTEN HERE

Good morning. It’s Monday 23rd September. The week ahead:

Conference season continues. Speeches include: Rachel Reeves (Monday) and Sir Keir Starmer (Tuesday).


UN General Assembly in New York. Speeches include; Biden (Tuesday), Zelenskyy (Wednesday), Netanyahu (Thursday), Starmer (Friday).

Monday: Former defence secretary Ben Wallace is up in front of the Independent Inquiry relating to Afghanistan

Tuesday: Zombie-style knives ban takes effect

Wednesday: Launch of NASA SpaceX Crew-9 mission

Thursday: Chris Whitty appears at Covid-19 Inquiry Module 3 hearing

Friday: New Scottish Conservative Party leader announced

Saturday: Expected closure of second blast furnace at Port Talbot steelworks

Sunday: Conservative Party Conference opens

Here’s the third of our new set of audio diaries taking you inside radio and TV studios…

Part 4 Episode 3 of Year of The Expert starts with an unlikely problem – an open door….

LISTEN HERE

Huge credit to Dominic Casciani, the BBC’s Home and Legal Correspondent who was in court for his colleague Huw Edwards’ sentencing last week. Speaking afterwards about the experience he said:

1) Don’t forget what the public expect you to be doing. My opinions (assuming I have any) on Huw Edwards are irrelevant to our audiences. What matters is that I inform the readers, listeners and viewers, so they can make their own mind up. That means … treating the Edwards sentencing like any other major court story.

2) Get the facts out and get them out quickly. There are now no end of conspiracy theories out there about the BBC which I’m not going to dignify by repeating here. But one can only hope to correct the record by throwing everything at reporting facts. In this case, it meant as full as possible coverage of the court proceedings.

3) Type quickly and type a lot. That’s the modern digital way. Journalism is a craft that requires practical skills. I bashed out about 3,000 odd words this morning to feed our Live Page of coverage. Not all of it was perfect – but it is what the public seem to want.

4) Look for the nuance – and you’ll tell a better story. The truth can often be more complex than headlines suggest, as Huw Edwards’ sentencing reveals. His offending, the court concluded, was closely associated to periods of his mental ill health. It is important for a reporter to report, where possible, all the factors. If we do not report them, how can the public make sense of the sentence handed down?

5) The most important thing I think I want to say is… report a story close to home without fear or favour. Remain impartial and objective. For how else can any news organisation be credible if it does not?

Let’s soldier on with the Monday Media Briefing weekly quiz (until we inevitably run out of steam some time in mid-October… )

According to the BBC Register published last week, 8 On Air journalists received more than £10k for a single outside engagement in the last year (and some of the them chalked up quite a few).

Can you name them?

The Guardian Media Group (GMG) is in talks to sell The Observer, the world’s oldest Sunday newspaper, to Tortoise Media, a start-up founded five years ago by a former BBC and Times executive.

READ MORE

“Often the Standard really did provide the first draft of history. If it thought something important…other papers would follow.” 

Last week saw the final Evening Standard. Which, according to this piece from former staffer James Hanning, says a lot about Britain in 2024.

 

READ MORE

“A paper that produces five editions a day at speed is never going to be flawless, and we all have our nightmare memories, but it was an exhilarating ride for those who worked there.”

Footnotes:

On this day: An Australian court lifted the ban on the publication of Peter Wright’s autobiography, Spycatcher on this day in 1987.

Weather: 18 degrees in Stevenage. 17 degrees in Swansea. 27 degrees in San Francisco.

Coffee? Inside Edge is in Brighton, Geneva and London this week.

Quiz: Our eight are:

Clive Myrie, Amol Rajan, Fiona Bruce, Jeremy Bowen, Katya Adler, Nick RobinsonRos Atkins and Zoe Kleinman

Story of the week courtesy of The Telegraph…

Mutts: Progress from last week, as Leo gamely manages to open both eyes…

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideedgemedia or just reply to this email. 

Have a brilliant week.

All at Inside Edge

LinkedIn  Twitter

By |1 October 2024|

Media Training Update w/c 16th September

Unbrushed hair at mad angles

Good morning. It’s Monday 16th September.

Conference season. Speeches which (rightly or wrongly) will get coverage this week: Ed Davey – Tuesday, Nigel Farage – Friday. Labour kicks off on Sunday.

Monday: Huw Edwards is sentenced at Westminster Magistrates Court

Manchester City’s FFP hearing expected to get underway

Tuesday: Super eclipse moon

Wednesday: Inflation figures

10 years ago: Scottish independence referendum

Thursday: Bank of England announce their final pre-Budget interest rate decision

Friday: First early in-person voting begins in US election

Saturday: Elections in Sri Lanka 

Sunday: Autumn begins

30 years ago: first episode of Friends aired

Here’s the second of our new set of audio diaries taking you inside radio and TV studios…

Part 4 Episode 2 of Year of The Expert focuses on Presenter Insights.

LISTEN HERE

As we often warn in media training sessions, the lines are so blurred between radio, TV and print now as to be almost non-existent. Here’s Janice Turner in the Times last week:

“I was asked by the Times Radio breakfast show to speak about my recent column on women in Afghanistan. The slot was early, so I requested the Zoom link be audio only. The tricky thing about radio these days is your contribution is generally filmed, so you must be camera-ready whatever the hour which means, if you’re a woman, the faff of applying make-up. Anyway, I blearily tuned in to the call and argued the case for a sporting boycott of this gender apartheid state, assuming only my voice could be heard. How wrong I was. Ten minutes later on X up popped a clip of me in my pyjamas (bright blue ones with cheerful motifs of oranges), my unbrushed hair at mad angles.”

“For all the well-known and well-paid presenters on BBC TV and radio, the heart of the BBC are the legions of lesser-known producers and fixers slogging away on relatively low salaries on stories that they think make a difference. We will miss them when they’ve gone.”


A good column from Jane Martinson on BBC journalist Kate Lamble. Her reporting on Grenfell was public service journalism at its best. 


She has now been made redundant.


READ MORE

For the first time online has overtaken television in an annual survey of the UK’s news habits (Source: Ofcom).

READ MORE

That said, the same Ofcom report found twice as many Brits got their 2024 election news from TV as from social media.

READ MORE

And while we are on the subject, a quiz question. Name the two largest news websites in the world. (Answer in the footnotes)

Footnotes:

On this day: The UK crashed out of the ERM on this day in 1992.

Weather: 20 degrees in Exeter. 15 degrees in Aberdeen. 34 degrees in Bangkok.

Coffee? Inside Edge is in Brighton and London this week.

Quiz: The BBC (1.2 billion visits) and CNN (710 million visits) are the two largest news websites in the world (source UK Press Gazette)

Mutts: Leo gamely manages to open half an eye…

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideedgemedia or just reply to this email. 

Have a brilliant week.

All at Inside Edge

LinkedIn  Twitter

By |19 September 2024|

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