TRACK RECORD

We have partnerships stretching over a decade with some of the most renowned research centres on the planet. It’s about communicating complexity with impact and clarity, without ever feeling the need to simplify or dumb down.
Many of the UK’s most respected charities and campaigning organisations continue to put their trust in us. It’s about audience-centred storytelling with a voice and message which cut through a cluttered media landscape.
And for leaders, there’s no powerpoint. No handouts. It’s about intense, personalised 1-1 coaching with a laser-sharp focus on specific outcomes. It’s about connection and trust, with not a minute wasted.
Online, on your premises, or in studios, Inside Edge ran 148 coaching sessions in 2025. Every single one was different and tailored to the specific needs of the organisation. These included:
RESEARCH INSTITUTES
UNIVERSITIES
RESEARCH COUNCILS AND GOVERNMENT AGENCIES
CHARITIES AND CAMPAIGNING ORGANISATIONS
RECENT FEEDBACK
I can honestly say that this was the best on-the-job training I’ve had in 20 years. The advice and the TV/radio practice interviews were certainly invaluable, but it really stood out because of the way in which the trainer ran the session. He responded in such a smart, agile way to each individual participant, even though we had quite different projects. He had exactly the right balance between offering specific feedback and helping us to get over more generalised anxiety about media communication. A potentially stressful event was fun, reassuring, enlightening, and totally confidence-boosting.
The two training sessions that I have attended were outstanding and- critically – very useful. I have attended many coaching of all kinds, and often they felt a total loss of my time. Your media training was enjoyable, pragmatic and motivational.
Brilliant trainer – made everyone feel really comfortable and allowed people to decide on the style and focus of interviews, while also pushing so that people improved. Everyone has been so positive about what they’ve learnt and far more confident in being a spokesperson for our organisation.
Inside Edge provide a well-structured and clear training programme that puts candidates at ease while still not losing the importance of the training. The coaching is both interactive and personal, achieving a good balance of engagement with the attendees. I highly recommend all senior managers to undertake this training programme. It leaves you feeling like you have genuinely improved your skills and confidence.
This training session was excellent and I gained a wealth of valuable knowledge from it. It struck a perfect balance between theory and practical application. The session provided relevant information before immersing us in a beneficial hands-on experience, involving conducting an interview, recording it, receiving constructive feedback from both the trainer and peers. One of the most worthwhile training sessions I have attended, and I learned a great deal. Thank you.
Chris has an incredibly calm and relaxing presence, the training was really useful with practical tips about how to prepare a top line which all of our spokespeople could take away. The scenarios were tailored to our organisation and Chris both encouraged and challenged all of our spokespeople. Everyone finished feeling more confident and really enjoyed the day.
Really appreciated the real life examples, the ‘keeping it simple’ approach and a focus on bringing out our knowledge and abilities in a way that was helpful to think about the audience and the journalist needs. The way Chris was able to work with our team created a positive learning experience.
SUMMARY OF POST-COACHING ONLINE EVALUATION FEEDBACK (2025)
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