Social Media Training For Researchers

Course Overview

Coaching which inspires and unlocks the potential of social media, yet also brings a reality check with tips on reputation protection & achievable goals.

Packed with examples and embedded in the Higher Education sector, we take a recent piece of research from your institution and use it as a case-study to allow attendees to apply newly-acquired knowledge and skills. It’s hands-on, practical coaching culminating in an achievable and personalised social media strategy. Course components include:

Why bother? The benefits and pitfalls | Incorporating social media into the research cycle | How, what, when and who to Tweet | Building a useful, constructive network | Momentum: a long term social media strategy | Dealing with the darker side | Metrics | Best Practice case studies

Additional content can include:

LinkedIn: Our 6 minute a day strategy | Writing and promoting an academic blog | Using Periscope and Snapchat as teaching aids | Using social media to connect with journalists

Workshop features:

  • Coaching by experienced BBC journalists and social media experts
  • Practical hands-on experience
  • Honest and constructive feedback
  • Space for discussion and reflection
  • Unique and comprehensive aftercare

Workshop formats:

  • Small group coaching 4.0 hours to include preparation and review time
  • Lecture-style for larger groups 2.0 hours

Learning Outcomes

By the end of the course delegates will:

  • have developed a personalised roadmap for the next stage of social media engagement
  • – be aware of the skills to protect their reputation as a digital academic
  • have an awareness of the benefits of both passive and active social media usage
  • have had the opportunity to reflect on personal social media engagement up to this point


This matters. Our coaching helps people raise their game, but staying at that level post-training takes support. That’s why everyone attending this course get access to the following:

  • Online Resources. There’s a password-protected section of the site reserved for those who’ve attended our courses. Here you’ll find a host of resources including films, tips and some of the key aspects of the course pack to download. 
  • A weekly email, the Monday Media Briefing. Going strong since 2013, we shine a spotlight on a particular aspect of media training each week as well as review some of the key interviews and media trends of the last seven days.

Clients Include

  • Cranfield University
  • Edinburgh Napier University
  • Durham University
  • King’s College London
  • University of South Wales
  • Institute of Psychiatry

“A superb day – well planned and executed.”

Owen Adams

Pro Vice Chancellor, Durham University





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