Such a frantic lead up, and then it’s all over in a flash – apart from the stray wrapping paper and some cold fowl. That lengthy preparation period can feel a chore and prepping for an upcoming interview can appear equally thankless. One way to cut the pain is have stored away terrific illustrations and pithy explanations ahead of time. Make talking through your subject and getting critiqued by colleagues a monthly event. Check out what’s contentious through regular catch ups with your comms team. It’s a bit like baking the Christmas cake in advance; it’ll improve with time and you’re not under the same time pressure.