Another thriller on my festive TV schedule where references to “the Asset” is code for a cold-blooded assassin. Thugs use such language to conceal or sanitise their nasty operations. It’s one reason why we are suspicious of euphemisms and a good reason not to use them in interviews. Tempted to use them to sidestep a difficult situation? Often the interviewer won’t let you get away with it. If you substitute “efficiency savings” for “job losses” you’re laying yourself open to more savage challenges. Much better to spend your planning time on reasoned justifications which may keep your audience onside.