Media Training Update – w/c 24th April

“A rapid, unscheduled disassembly”

The Inside Edge chart of corporate linguistic nonsense has a new Number 1.

(Elon, your rocket blew up…)

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It’s Monday 24th April.

Good morning. The week ahead…

Monday: Just Stop Oil launches campaign of civil resistance

Tuesday: Trump back in court as his civil rape case gets underway

Biden may launch presidential re-election campaign

Wednesday: Illegal Migration Bill is debated by MPs

Thursday: NHS Covid-19 app shuts down

Friday: Pope Francis meets Viktor Orban in Hungary

And the weekend highlight…

White House Correspondents’ Dinner (Sat)

“I don’t want to be too pompous about it. But it’s a crucial part of society to have a proud, rude, free press.” 

Geordie Greig rarely gives interviews. As former editor of the Daily Mail, Mail on Sunday, Evening Standard, and – since January – the online-only Independent, he’s well-placed to give an insight into what it’s like to lead a newspaper, as well as assess the future prospects as the industry hurtles towards the digital arena. 

His 30 minute interview with the Media Show’s Katie Razzall is worth a listen. Greig is good on Brexit (he was a fierce campaigner for remain at the MoS), Partygate, and whether Boris Johnson had him fired from the Mail, Jeremy Clarkson’s column on Meghan Markle (“not a proud moment for Fleet Street”) and the bizarre manner of Lord Lebedev’s purchase of the Standard.

LISTEN HERE

On the Inside Edge website – Tony’s A-Z of media training: 

B is for Briskness:

We’re talking a trot here; a canter in a conversation is just too fast …and a gallop? Nothing will sink in. But a sense of purpose, the drive to shortcut to the important stuff and an urgency in tone can all make the audience sit up and take notice. Remember variety is engaging, so walk through unfamiliar concepts and be careful not to speed over what’s familiar to you but is likely to be new to the viewer or listener.

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Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideeedgemedia or just reply to this email. 

Footnotes:

If you thought last week’s note on ChatGPT making up journalistic sources (read more) was worrying, just wait until you read this.

The space shuttle Discovery took off, carrying the revolutionary Hubble Telescope into orbit high above the Earth’s atmosphere on this day in 1990.

Highs of 11 degrees in Brighton today and 10 in Bristol.

And this week’s dog-pic-footnote…(Leo & Stanley) 

Back on the 8th.

Team Inside Edge