“Never use the word stakeholder”

What makes a good interview?

“A good interview is one which actually informs the audience. It sounds basic, but so many interviews just go through the motions.  Interviews sound as though they’re stage-managed and as though the interviewee is thinking harder about what they’re not going to allow onto the air than what they are. Be open. If you can’t say something, just say “I can’t tell you that because it would be detrimental to our business…” rather than dancing around it.  

A good interview also contains plenty of examples – and examples that everyone can relate to. Sound enthused to be talking to the world about your specialist subject. 

Oh, and never, ever use the word ‘stakeholder’.”

More insights from producers and reporters in the weeks to come.

It’s Monday 10th July.

Good morning. The week ahead…

Joe Biden is in Europe this week, starting in the UK on Monday where he will meet King Charles for the first time since his coronation, as well as the PM. 

Potus will be at the NATO Summit on Tuesday and Wednesday. 


Monday: the Mansion House dinner 

The Lucy Letby murder trial could be coming to a close, with the jury due to begin deliberations .

Tuesday: Amazon workers in Coventry hold Prime Day strike.

Wednesday: London premiere for the Barbie movie.

Thursday: Junior doctors in England begin five-day strike.

Friday: Report on whether Diet Coke sweetener aspartame should be declared a carcinogen. 

Media comings-and goings…

Kate McCann moves from Talk TV to Times Radio – she’s their new Political Editor.

Christopher Hope leaves The Telegraph to join GB News. His last story was – predictably – about a new royal yacht, a subject he returns to with frightening regularity.

And Debbie Ramsay is the new editor of Channel 5 News

On the Inside Edge website – Tony’s A-Z of media training: 

K is for Knighthood:

So it’s Professor Dame (insert surname) right? A tad complicated but producers are bright enough to cope with protocol and you should always be introduced in the way you wish. Audiences like to hear from people who’ve earned their spurs and achieved their doctorate or have gained seniority as a Director of a project, become a CEO or have been appointed Head Of Operations. It’s especially important in a challenging situation – it shows the organisation is taking the issue seriously and is fielding a senior spokesperson.


Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideedgemedia or just reply to this email. 


The Greenpeace flagship Rainbow Warrior was blown up in Auckland harbour, New Zealand on this day in 1985.

Highs of 21 degrees in Exeter today and 20 in Cardiff.

And this week’s dog-pic-footnote…

Back on Monday. Have a lovely week.

Team Inside Edge

LinkedIn  Twitter