Catwalk please Reeta

“Run B BONG UPSOT dip and cue…”

Peak geek to begin this week. BBC News Studio Director David Croxson posted on X a behind-the-scenes look into the opening headlines to a BBC1 10pm bulletin. It just shows how complicated the apparently straightforward actually is.

“And catwalk please Reeta…”

WATCH HERE (Twitter/X)

Good morning. It’s Monday 8th April 2024.

Monday: Total solar eclipse above the skies of parts of North America

Tuesday: Alan Bates gives evidence to the Post Office Horizon IT inquiry

Wednesday: The Cass review into NHS gender identity services is published

Parliamentary Elections in South Korea

Thursday: Inquest hearing into death of Brianna Ghey

The Masters begins at Augusta

Friday: UK GDP monthly estimate

Saturday: The Grand National

Sunday: Olivier Awards

“They’re good because they know us and our product, the sort of stories we do, and the demographic we’re aiming for.”

Another chat with a senior journalist this week (we spoil you). This time a former deputy editor of Radio 1 Newsbeat on the importance of a targeted approach to media engagement.

It’s Part 2, Chapter 3 of our weekly audio diary, and you can now catch up on the whole series so far.


“It is worth asking whether their preoccupation with the waning newspaper powers is evidence of an anachronistic set of priorities.”

You may remember before Easter we were talking about The Sun flirting with an endorsement for Labour and Keir Starmer.

This piece from Archie Bland in The Guardian is an excellent follow-up. Why are Labour so fixated on a Murdoch endorsement?


“Capitalism doesn’t like something that doesn’t follow the market …”

The Rest Is Entertainment pod is consistently superb – thoughtful, funny and a brilliant pairing of Marina Hyde and Richard Osman. An impassioned discussion in the latest episode on the future of the BBC is well worth a listen. 

(Oh, and stay for the chat on Death In Paradise.) 

The episode is called: “Can Tim Davie Save The BBC” from last Tuesday.


Mariella Frostrup has announced she’s stepping down as presenter at Times Radio to “focus on wider work commitments.”

Garry Richardson is to step down as sports presenter on Today after 50 years at the BBC and a mind-boggling 43 years on that programme.

And the Telegraph is launching a new daily podcast (because a new daily podcast is just what we all need) with Camilla Tominey and Kamal Ahmed.


Residents of the Californian town of Carmel overwhelmingly voted for actor Clint Eastwood as their mayor on this day in 1986.

“Highs” today of 14 degrees in Birmingham and 13 in Swansea.

Just time for the obligatory dog photo. Back when Stan was a little pup…

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideedgemedia or just reply to this email. 

Have a brilliant week.

All at Inside Edge

LinkedIn  Twitter