Media Training update w/c

Good morning. It’s Monday 2nd June.

“Visibly successful women, if they have “made it” in stereotypically male domains, may be perceived as better than their male counterparts.”

Fascinating research reported in the FT that female economists are more trusted by the public than men.

First things first – the study found public opinion is influenced by the views of experts…so pipe down Michael Gove. However the additional effect of seeing an opinion expressed by a female economist was “20 per cent greater than the effect of seeing the same opinion expressed by a male expert.”

You can read the paper, by Sievertsen and Smith here

Or chance your luck with the FT’s mighty paywall here

(Or book some media training, because you can bet we’ll be talking about it too.)

“Things Learnt (Then Forgotten)” – Week 18.

Sudden Baseline Syndrome…and splattered windscreens.

Stories scheduled for the next seven days:

Today: Strategic Defence Review expected.

Possible Ukraine-Russia talks in Istanbul.

Tuesday:  South Korea holds early presidential election following Yoon impeachment.

Wednesday: PMQs returns after half term recess.

Thursday: Holyrood by-election for Hamilton, Larkhall and Stonehouse.

Japanese private lunar lander due to land on the Moon.

Friday: Court hearing for group charged over arson attacks linked to Keir Starmer.

Saturday: England play Andorra in World Cup 2026 qualifier.

Roland Garros women’s singles final.

Sunday: Tony Awards.

The Guardian gives the floor to four war reporters covering conflicts across the world.

“If we did not take these risks, no one would hear about this war and the atrocities taking place in it. The free world would not move to save and aid the people of Sudan due to its preoccupation with the wars in Gaza and Ukraine.”

READ MORE

News In Brief:

Farewell to Jo Coburn, who has been at the BBC since 1997 and presenter of Daily Politics since its launch in 2018.

She discusses her career over a (boozy) lunch with Sascha O’Sullivan for the Westminster Insider podcast. LISTEN HERE

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A news agency boss has warned police forces are “‘strangling the freelance court reporter into extinction” with press-release coverage of criminal cases.

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The New Media Landscape:

The Chicago Sun-Times lays off 20% of its staff, then outsources a summer guide to a freelance writer, who then uses AI to create a summer reading guide filled with books that don’t exist.

READ MORE

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More Americans watch television on Youtube than anywhere else. April marked a third consecutive month at the top of the Nielson chart, recording their largest share to date (12.4%)

READ MORE

Footnotes:

On this day: Queen Elizabeth II was crowned at a coronation ceremony in Westminster Abbey in London this day in 1953.

Monday weather: Middlesborough -19 degrees with patchy sun. Swansea – 16 degrees and cloudy.

Mutts: A nearly-good photo ruined (as usual) by little Leo…

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideedgemedia or just reply to this email.

Have a great week.

All at Inside Edge