Creating Compelling Filmed Content

Course Overview

Festival appearances, expert commentaries, lectures – we’ll show you how to come over at your best facing a camera rather than a live audience.

Two central components sit at the heart of this compelling and highly relevant course. The first is your relationship with the camera – getting into a positive and front-footed headspace when delivering content to the lens. The second unlocks how the audience consume filmed material, and how your content can be adapted so that they stay watching and remain engaged. Packed with examples, components of this highly practical course include:

An authentic delivery to camera – using energy, pace and space | Getting the visuals right – eye contact, body language and hand gestures | Understanding the audience: connecting with the individual rather than broadcasting to the masses | Effective preparation and rehearsal | 10 vital questions to ask ahead of filming | Overcoming nerves | Demystifying the strange stuff: everything from cutaways and establishing shots, to lights and make-up

Workshop features:

  • Coaching by BBC journalists
  • Tailored and realistic practical simulations
  • Detailed and honest feedback
  • Case studies focussed on different challenges of delivering filmed content
  • Aftercare package including follow up call

Workshop formats:

  • 1 to 1 coaching: 3.5 hours including preparation and review time
  • Small group coaching: 5.0 hours including preparation and review time

Learning Outcomes

By the end of the course delegates will:

  • understand how to feel secure and energised whilst recording filmed content
  • understand how to connect with audience watching filmed content rather than face to face
  • apply techniques for looking and sounding good on screen
  • experience applying strategies in filmed exercises
  • be familiar with the technical demands of filmed content
  • have a framework of effective preparation and rehearsal


This matters. Our coaching helps people raise their game, but staying at that level post-training takes support. That’s why everyone attending this course get access to the following:

  • A follow-up phone call. This could be ahead of an important interview, or just a chance to clarify some of the important learning points covered during the session after the dust has settled.
  • Online Resources. There’s a password-protected section of the site reserved for those who’ve attended our courses. Here you’ll find a host of resources including films, tips and some of the key aspects of the course pack to download.
  • A weekly email, the Monday Media Briefing. Going strong since 2013, we shine a spotlight on a particular aspect of media training each week as well as review some of the key interviews and media trends of the last seven days.

Clients Include

  • Channel 4
  • Berlin Humboldt University
  • UK Research and Innovation
  • King’s College London
  • NHS

“A superb day – well planned and executed.”

Owen Adams

Pro Vice Chancellor, Durham University





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