Crisis Management Media Training

Course Overview

Total immersion in a tailored crisis scenario which requires delegates to respond in real time. This is intense, vital, hands-on coaching.

We’ll work closely with you in advance to develop a robust, relevant and timely scenario. On the day itself, every stage of that negative news-cycle is unlocked for attendees. They undergo a full range of practical simulations where they’ll be able to implement the communications strategies explored in the supporting workshop It’s intense but with space for delegates to reflect on whether they are undermining or enhancing the reputation of their organisation on air when scrutiny is at its most intense. Supported by relevant case-studies, components of this full day session include:

Emergency briefing: essential first steps | Organisational watchwords |Defending the contentious | The power of the specific | Authenticity through conviction and language | Social Media In a Crisis

Practical components and stages of a crisis:

  • Statement to camera
  • 1-1 TV studio interview
  • Briefings for print journalists
  • Doorstepping
  • Press Conferences

Workshop features:

  • Coaching by experienced BBC journalists backed up by full camera crew
  • Realistic interviews and simulated media encounters
  • Honest and constructive feedback
  • Space for discussion and reflection
  • Unique and comprehensive aftercare

Workshop formats:

  • Small group coaching 5.0 hours to include preparation and review time

Learning Outcomes

By the end of the course delegates will:

  • Understand the essential communications preparation prior to media engagement
  • Understand how to draw strength from organisational knowledge
  • Have applied key communications principles that demonstrate empathy and effectiveness
  • Have experienced intense media scrutiny in a series of practical exercises
  • Have applied techniques for managing and handling difficult questions
  • Explore the personal and organisational steps required to further improve communications in a crisis
  • be aware of the extensive ongoing executive support from Inside Edge


This matters. Our coaching helps people raise their game, but staying at that level post-training takes support. That’s why everyone attending this course get access to the following:

  • A follow-up phone call. This could be ahead of an important interview/presentation, or just a chance to clarify some of the important learning points covered during the session after the dust has settled.
  • Online Resources. There’s a password-protected section of the site reserved for those who’ve attended our courses. Here you’ll find a host of resources including films, tips and some of the key aspects of the course pack to download.
  • A weekly email, the Monday Media Briefing. Going strong since 2013, we shine a spotlight on a particular aspect of media training each week as well as review some of the key interviews and media trends of the last seven days.

Clients Include

  • Dee Valley Water
  • University of East Anglia
  • Loughborough University
  • University of Surrey
  • Lifelong Learning UK

“A superb day – well planned and executed.”

Owen Adams

Pro Vice Chancellor, Durham University





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