Hybrid Courses

Course Overview

Effective communication crosses boundaries. We can draw on all our course resources to provide the right training fit for you.

Combining strands from different courses can be the most time efficient and cost effective way of achieving training targets.

Here’s some examples of the training solutions we’ve offered:

  • For the Executive
    Handling difficult media questions I Taking control in interviews I Gaining audience buy in to your presentation topic I Looking good on screen and in face to face settings
  • For the Researcher
    Achieving impact fast in media interviews I Making sense of the complex in interviews and presentations I Incorporating social media into the research cycle I Remote interview etiquette
  • For the organisation under pressure
    Timing when you face the media I Managing tough interviews including doorstepping I Surviving questions from a hostile audience I Looking good on screen and in face to face settings

Workshop features:

  • Coaching by experienced BBC journalists and communications specialists
  • Realistic interviews and presentation scenarios
  • Practical exercises
  • Honest and constructive feedback
  • Space for discussion and reflection
  • Unique and comprehensive aftercare

Workshop formats:

  • 1 to 1 coaching 2.5 hours to include preparation and review time
  • Small group coaching 4.0 hours to include preparation and review time

Learning Outcomes

By the end of the course delegates will

  • understand and have had the opportunity to use techniques to handle challenging questions
  • apply the communication principles which allow spokespeople to appear authentic and charismatic
  • have experienced media scrutiny in a range of contexts and reflected on helpful coping mechanisms
  • have had the opportunity to reflect on their own performance and set action points for further development
  • be aware of the extensive Executive support available from Inside Edge


This matters. Our coaching helps people raise their game, but staying at that level post-training takes support. That’s why everyone attending this course get access to the following:

  • A follow-up phone call. This could be ahead of an important interview, or just a chance to clarify some of the important learning points covered during the session after the dust has settled.
  • Online Resources. There’s a password-protected section of the site reserved for those who’ve attended our courses. Here you’ll find a host of resources including films, tips and some of the key aspects of the course pack to download.
  • A weekly email, the Monday Media Briefing. Going strong since 2013, we shine a spotlight on a particular aspect of media training each week as well as review some of the key interviews and media trends of the last seven days.

Clients Include

  • City University of London
  • Unilever
  • Sustrans
  • Middlesex University
  • Brand Finance

“A superb day – well planned and executed.”

Owen Adams

Pro Vice Chancellor, Durham University





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