We show charities how to demonstrate impact, navigate negative news agendas, and showcase the human stories that media audiences crave.
With a media landscape which has hardened for charities, spokespeople learn how to develop a framework of control for every interview. Within that framework comes the glitter – if you align compelling examples of impact with ongoing news agendas, you can paint a lasting and powerful picture of your organisation. Attendees undergo a range of tailored interview simulations with time for playback and constructive, honest feedback. With examples drawn from the NGO sector to support learning, course components include:
Taking the initiative in interviews I Handling questions concisely I Achieving impact – the key Inside Edge principles I Getting your language right I Face to face and remote interview etiquette I Managing print journalists I
Coaching by experienced BBC journalists
Honest and constructive feedback
Space for discussion and reflection
Unique and comprehensive aftercare
1 to 1 coaching: 2.5 hours to include preparation and review time
Small group coaching: 4.0 hours to include preparation and review time
This matters. Our coaching helps people raise their game, but staying at that level post-training takes support. That’s why everyone attending this course get access to the following:
A follow-up phone call. This could be ahead of an important interview/presentation, or just a chance to clarify some of the important learning points covered during the session after the dust has settled.
Online Resources. There’s a password-protected section of the site reserved for those who’ve attended our courses. Here you’ll find a host of resources including films, tips and some of the key aspects of the course pack to download.
A weekly email, the Monday Media Briefing. Going strong since 2013, we shine a spotlight on a particular aspect of media training each week as well as review some of the key interviews and media trends of the last seven days.