Media Training For Charities

Course Overview

We show charities how to demonstrate impact, navigate negative news agendas, and showcase the human stories that media audiences crave.

With a media landscape which has hardened for charities, spokespeople learn how to develop a framework of control for every interview. Within that framework comes the glitter – if you align compelling examples of impact with ongoing news agendas, you can paint a lasting and powerful picture of your organisation. Attendees undergo a range of tailored interview simulations with time for playback and constructive, honest feedback. With examples drawn from the NGO sector to support learning, course components include:

Taking the initiative in interviews I Handling questions concisely I Achieving impact – the key Inside Edge principles I Getting your language right I Face to face and remote interview etiquette I Managing print journalists I

Workshop features:

  • Coaching by experienced BBC journalists
  • Realistic interviews
  • Honest and constructive feedback
  • Space for discussion and reflection
  • Unique and comprehensive aftercare

Workshop formats:

  • 1 to 1 coaching: 2.5 hours to include preparation and review time
  • Small group coaching: 4.0 hours to include preparation and review time

Learning Outcomes

By the end of the session attendees will:

  • understand and have had the opportunity to use techniques for managing benign and tougher questioning
  • understand the communication principles which allows spokespeople to appear both empathetic and focussed online and face to face
  • have experienced media scrutiny and reflected on helpful coping mechanisms
  • have had the opportunity to reflect on their own performance and set action points for further development
  • be aware of the ongoing support available from Inside Edge


This matters. Our coaching helps people raise their game, but staying at that level post-training takes support. That’s why everyone attending this course get access to the following:

  • A follow-up phone call. This could be ahead of an important interview/presentation, or just a chance to clarify some of the important learning points covered during the session after the dust has settled.
  • Online Resources. There’s a password-protected section of the site reserved for those who’ve attended our courses. Here you’ll find a host of resources including films, tips and some of the key aspects of the course pack to download.
  • A weekly email, the Monday Media Briefing. Going strong since 2013, we shine a spotlight on a particular aspect of media training each week as well as review some of the key interviews and media trends of the last seven days.

Clients Include

  • Mencap
  • Stonewall
  • Fareshare
  • Samaritans
  • Charity Comms
  • Bliss
  • Sustrans
  • Action on Hearing Loss
  • Royal Marsden

“A superb day – well planned and executed.”

Owen Adams

Pro Vice Chancellor, Durham University




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