Media Training For Executives

Course Overview

Audiences can be more sceptical of those at the top. We offer executives ways to manage a tougher ride on air whilst coming over as authentic.

This is an intensive session matched to the experience of the delegates, building on strengths – and troubleshooting where individuals are challenged. Three TV simulations cover extended interview and soundbite techniques. The workshop includes:

Taking control of interviews I Managing tough questions I Achieving the quality of authenticity I Connecting with sceptical audiences I Avoiding executive speak I Studio and remote etiquette I Handling Doorstepping I Broadcast and print journalists tricks I Building support within an organisation

Workshop features:

  • Coaching by BBC journalists with a track record of supporting Executives
  • Challenging and realistic interviews
  • Case studies focussed on Executive challenges
  • Detailed and honest feedback
  • Executive aftercare package including follow up call

Learning Outcomes

By the end of the course delegates will

  • understand and have had the opportunity to use techniques to handle challenging questions
  • apply the communication principles which allow spokespeople to appear authentic and charismatic
  • have experienced media scrutiny in a range of contexts and reflected on helpful coping mechanisms
  • have had the opportunity to reflect on their own performance and set action points for further development
  • be aware of the extensive Executive support available from Inside Edge


This matters. Our coaching helps people raise their game, but staying at that level post-training takes support. That’s why everyone attending this course get access to the following:

  • A follow-up phone call. This could be ahead of an important interview, or just a chance to clarify some of the important learning points covered during the session after the dust has settled.
  • Online Resources. There’s a password-protected section of the site reserved for those who’ve attended our courses. Here you’ll find a host of resources including films, tips and some of the key aspects of the course pack to download.
  • A weekly email, the Monday Media Briefing. Going strong since 2013, we shine a spotlight on a particular aspect of media training each week as well as review some of the key interviews and media trends of the last seven days.

Clients Include

  • The Civil Service
  • NHS
  • Twitter
  • Arts and Humanities Research Council
  • University of Surrey
  • ASOS
  • University of Bath
  • Natural Environment Research Council
  • The Association of the British Pharmaceutical Industry
  • CERN
  • UK Research & Innovation
  • Cranfield University
  • University of East Anglia
  • City University

“A superb day – well planned and executed.”

Owen Adams

Pro Vice Chancellor, Durham University





    Your Email

    Your Message