Media Training For Researchers
Course Overview
We show researchers how to successfully strike the balance between retaining academic rigour and communicating with mainstream audiences.
A highly practical session where individuals undertake a series of radio and TV interviews customised to their particular research specialism. The simulations allow them to apply the strategies explored in the workshop which include:
Taking Control:
The importance of focus – shaping a top line in messaging I Linking to a top line without sounding evasive I Foregrounding impact | Effective story-telling
Establishing areas of contention and no-go areas
Studio Etiquette: The do’s and don’ts of being in a studio
Remote Etiquette: How to undertake an interview from home
Being accessible and memorable:
How to connect with the audience I Achieving substance under time pressure
Key principles in communicating effectively I Getting your language right | The power of specifics
Handling newspaper and online journalists:
Avoiding common pitfalls | Ensuring what you want to say ends up in print | Blurred lines between media formats
Workshop features:
- Coaching by experienced BBC journalists
- Realistic interviews
- Honest and constructive feedback
- Space for discussion and reflection
- Unique and comprehensive aftercare
Learning Outcomes
By the end of the session, each attendee should be able to:
- Control interviews
- Paint pictures to support a key message
- Use language, energy and pace to appear authentic
- Tell a coherent story
- Prepare effectively in a short timescale
- Recognise the challenges of different interview and broadcast formats
- Undertake effective print briefings
Aftercare
This matters. Our coaching helps people raise their game, but staying at that level post-training takes support. That’s why everyone attending this course get access to the following:
A follow-up phone call. This could be ahead of an important interview, or just a chance to clarify some of the important learning points covered during the session after the dust has settled.
Online Resources. There’s a password-protected section of the site reserved for those who’ve attended our courses. Here you’ll find a host of resources including films, tips and some of the key aspects of the course pack to download.
A weekly email, the Monday Media Briefing. Going strong since 2013, we shine a spotlight on a particular aspect of media training each week as well as review some of the key interviews and media trends of the last seven days.
Clients Include
- King’s College London
- CERN
- Institute for Fiscal Studies
- Economic and Social Research Council
- University Of Edinburgh
- UCL
- University of Bath
- Queen’s University Belfast
- Institute for Government
- UK Research and Innovation
- Cardiff University
- London School of Hygiene and Tropical Medicine
- Berlin Humboldt University
- Chatham House
- Alan Turing Institute
- University of East Anglia
- City University
- University of Cambridge
- LSHTM
- Global Counsel
- University of Portsmouth
- Durham University
- University of Bristol
- University of Kent
“A superb day -well planned and executed.”
Owen Adams
Pro Vice Chancellor, Durham University
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