Media Training For Researchers

Course Overview

We show researchers how to successfully strike the balance between retaining academic rigour and communicating with mainstream audiences.

This is a highly practical session where individuals undertake two TV interviews customised to their particular research specialism. The simulations allow them to apply the strategies explored in the workshop which includes:

Taking the initiative in interviews I Handling questions concisely I Achieving impact – the key Inside Edge principles I Getting your language right I Face to face and remote interview etiquette I Managing print journalists I

Workshop features:

  • Coaching by experienced BBC journalists
  • Realistic interviews
  • Honest and constructive feedback
  • Space for discussion and reflection
  • Unique and comprehensive aftercare

Learning Outcomes

By the end of the course delegates will

  • understand how to express themselves in both an accessible and energised way
  • be able to employ strategies to achieve impact in talking about research
  • have experienced the demands of remote interviews
  • be able to adopt on air conventions in face to face and remote interviews
  • have reflected on personal interview performance and set actions points for further improvement


This matters. Our coaching helps people raise their game, but staying at that level post-training takes support. That’s why everyone attending this course get access to the following:

A follow-up phone call. This could be ahead of an important interview, or just a chance to clarify some of the important learning points covered during the session after the dust has settled.

Online Resources. There’s a password-protected section of the site reserved for those who’ve attended our courses. Here you’ll find a host of resources including films, tips and some of the key aspects of the course pack to download.

A weekly email, the Monday Media Briefing. Going strong since 2013, we shine a spotlight on a particular aspect of media training each week as well as review some of the key interviews and media trends of the last seven days.

Clients Include

  • King’s College London
  • CERN
  • Institute for Fiscal Studies
  • Economic and Social Research Council
  • University Of Edinburgh
  • UCL
  • University of Bath
  • Queen’s University Belfast
  • Institute for Government
  • UK Research and Innovation
  • Cardiff University
  • London School of Hygiene and Tropical Medicine
  • Berlin Humboldt University
  • Chatham House
  • Alan Turing Institute

  • University of East Anglia
City University
University of Cambridge

  • Global Counsel
University of Portsmouth
  • Durham University
  • University of Bristol
  • University of Kent

“A superb day -well planned and executed.”

Owen Adams

Pro Vice Chancellor, Durham University




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