Media Training For Researchers
Course Overview
We show researchers how to successfully strike the balance between retaining academic rigour and communicating with mainstream audiences.
This is a highly practical session where individuals undertake two TV interviews customised to their particular research specialism. The simulations allow them to apply the strategies explored in the workshop which includes:
Taking the initiative in interviews I Handling questions concisely I Achieving impact – the key Inside Edge principles I Getting your language right I Face to face and remote interview etiquette I Managing print journalists I
Workshop features:
- Coaching by experienced BBC journalists
- Realistic interviews
- Honest and constructive feedback
- Space for discussion and reflection
- Unique and comprehensive aftercare
Learning Outcomes
By the end of the course delegates will
- understand how to express themselves in both an accessible and energised way
- be able to employ strategies to achieve impact in talking about research
- have experienced the demands of remote interviews
- be able to adopt on air conventions in face to face and remote interviews
- have reflected on personal interview performance and set actions points for further improvement
Aftercare
This matters. Our coaching helps people raise their game, but staying at that level post-training takes support. That’s why everyone attending this course get access to the following:
A follow-up phone call. This could be ahead of an important interview, or just a chance to clarify some of the important learning points covered during the session after the dust has settled.
Online Resources. There’s a password-protected section of the site reserved for those who’ve attended our courses. Here you’ll find a host of resources including films, tips and some of the key aspects of the course pack to download.
A weekly email, the Monday Media Briefing. Going strong since 2013, we shine a spotlight on a particular aspect of media training each week as well as review some of the key interviews and media trends of the last seven days.
Clients Include
- King’s College London
- CERN
- Institute for Fiscal Studies
- Economic and Social Research Council
- University Of Edinburgh
- UCL
- University of Bath
- Queen’s University Belfast
- Institute for Government
- UK Research and Innovation
- Cardiff University
- London School of Hygiene and Tropical Medicine
- Berlin Humboldt University
- Chatham House
- Alan Turing Institute
- University of East Anglia
- City University
- University of Cambridge
- LSHTM
- Global Counsel
- University of Portsmouth
- Durham University
- University of Bristol
- University of Kent
“A superb day -well planned and executed.”
Owen Adams
Pro Vice Chancellor, Durham University
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