Media News – 29th January

GB Snooze
We feel like it’s our duty to update you on this ongoing saga, despite the thought of the whole thing making me feel a bit queasy…however GB News has made its first (and entirely predictable) “big-name” signing.
Those of you who start your morning with a daily politics newsletter (we recommend Politico) should have a listen to this excellent podcast charting their rise in popularity and influence in the corridors of power.
Thanks to so many of you who alerted us to this timely reminder to check your bookshelf before undergoing a TV interview…
By |29 January 2021|

“Media Training A-Z” – B is for Bold

Be mindful, and choose the moment in an interview when you can be decisive. Some online conversations get mired in equivocation not because of the complexity of the subject but simply due to the speaker being over- cautious. So in that vital prep time ask yourself “when is it possible (if at all) to wholeheartedly affirm or deny?” Using a Yes or a No is refreshing because it is rarely heard. The flip-side to all this is to be clear in your mind when to apply caution in your answers. It comes down to asking yourself the right questions before that Zoom recording starts and testing how it sounds by talking out loud in private and offline before you go live.

By |29 January 2021|

From this weeks’s Monday Media Briefing

Many of you will be aware of our ongoing obsession with unhelpful, distracting backdrops. Matt Hancock must surely be a contender for the absolute worst. As one reader put it to us, “the colour, the claustrophobia, the clutter, and most of all, that chip on the shelf behind his left shoulder. It’s all I can look at every time.”
From another, “he actually looks like he’s working from inside his red box.”
We have a more pressing concern. Where on earth is the door?
By |18 January 2021|

“Media Training A-Z” – A is for Asset

Another thriller on my festive TV schedule where references to “the Asset” is code for a cold-blooded assassin. Thugs use such language to conceal or sanitise their nasty operations. It’s one reason why we are suspicious of euphemisms and a good reason not to use them in interviews. Tempted to use them to sidestep a difficult situation? Often the interviewer won’t let you get away with it. If you substitute “efficiency savings” for “job losses” you’re laying yourself open to more savage challenges. Much better to spend your planning time on reasoned justifications which may keep your audience onside.

By |12 January 2021|
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