Be a media-savvy organisation. This unique guide to the news landscape includes exclusive first hand insights from both sides of the camera.
This isn’t a session for on air spokespeople, that’s media training. This coaching is designed for those who support spokespeople or want an awareness of how journalists work, how to get on their radar, and – crucially – what makes a good news story. Packed with up-to-date examples, interactive elements and audio and film contributions for journalists working in newsrooms up and down the UK, components include:
audio and visual clips with insights from our pool of journalists | how journalists source stories | the newsroom deconstructed | supporting spokespeople and crafting news stories | how to make sense of complex stories | Different stories for different outlets | Using social media to become media aware
Coaching by experienced BBC journalists
Audio and visual clips used throughout
Space for discussion and reflection
Unique and comprehensive aftercare
Small group coaching 4.0 hours to include preparation and review time