The Complete Media A-Z

Course Overview

Be a media-savvy organisation. This unique guide to the news landscape includes exclusive first hand insights from both sides of the camera.

This isn’t a session for on air spokespeople, that’s media training. This coaching is designed for those who support spokespeople or want an awareness of how journalists work, how to get on their radar, and – crucially – what makes a good news story. Packed with up-to-date examples, interactive elements and audio and film contributions from journalists working in newsrooms up and down the UK, components include:

audio and visual clips with insights from our pool of journalists | how journalists source stories | the newsroom deconstructed | supporting spokespeople and crafting news stories | how to make sense of complex stories | Different stories for different outlets | Using social media to become media aware

Workshop features:

  • Coaching by experienced BBC journalists
  • Audio and visual clips used throughout
  • Space for discussion and reflection
  • Unique and comprehensive aftercare

Workshop formats:

  • Small group coaching 4.0 hours to include preparation and review time
  • Lecture-style for larger groups 2.0 hours

Learning Outcomes

By the end of the course delegates will:

  • Have an understanding of how journalists construct news stories and programmes
  • Recognise what makes a good news story
  • Be able to tap into news agendas in order to get onto a journalist’s radar
  • Have an understanding of what makes an effective on air spokesperson

Clients Include

  • University of East Anglia
  • The Newton Institute
  • Social Worker’s Network
  • King’s College London
  • Charity Comms

“A superb day – well planned and executed.”

Owen Adams

Pro Vice Chancellor, Durham University





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