I’m Chris Jameson, Inside Edge’s co-founder and lead coach.

News fascinates me and it always has. What makes a story. What keeps it on the agenda. What catches the eye of an editor. What stays in the mind of a listener. As a kid I would spend hours typing out imaginary news bulletins. Three years as a reporter in Leeds, then over ten years as a senior producer in the BBC Radio 5Live newsroom gave me the chance to do it for real.

I loved every minute – except the night shifts – and learnt from the best in the business…

One nagging frustration I felt as a producer was that whilst some spokespeople could control interviews, and others could make a connection to the audience, very few could do both. And that’s why we set up Inside Edge. We know how this can be achieved.

I believe passionately in the impact that high quality bespoke media training can have on an organisation and individual. This short film explores exactly what I mean…

I’ve a superb team around me. A network of journalists in newsrooms up and down the UK ensure coaching reflects a rapidly changing news landscape. (They regularly send voice notes to drop into training sessions.) Camera operators including Dan Twine and Ed Stone lug a bewildering array of kit onto your premises without complaint. Studios like London Broadcast – a ten minute walk from Paddington Station have state of the art facilities and fine coffee. Trainers for larger group sessions include Hannah Morrison and Tony Prideaux, the co-founder of Inside Edge. And finally the dogs – Stanley and Leo, who add absolutely no value other than to hog the limelight in each week’s Monday Media Briefing email (which you can sign up to here.)