The mindset you need to have is that you’re there as enablers. You’re there to help them explain to the public some complex stuff about the way our world works and the impact it has on society.”

We’re continuing last week’s theme of how press officers can support you in your media engagement with the thoughts of Andrew Stronach, Head of External Relations at the Quadram Institute.


Good morning. It’s Monday 17th June 2024.

Monday: Reform UK launch their manifesto

Tuesday: Israel: UN Human Rights Council begins its latest session in Geneva

Taylor Swift in Cardiff

WednesdayDeadline to register for general election postal vote

Thursday: Bank of England decision on interest rates

450th day in Russian custody for WSJ journalist Evan Gershkovich 

Friday: UK retail sales figures 

Saturday: London Climate Action Week begins 

Resolution Foundation report on living standards

SundayRMT union holds AGM 

17 Days To Go…

Please don’t unsubscribe. We are contractually obliged to bring you media election news.

MEDIA WATCH: Professor Dominic Wring, part of the Loughborough University team leading on their General Election media coverage analysis was on BBCRadio4’s The Media Show:


And here’s the team’s latest excellent analysis:



BBC1 – Rishi Sunak interview – 1.4m

BBC2 – Springwatch – 1.5m

ITV – Corrie – 3.5m

Channel 4 – Bake Off – 1.2m

Channel 5 – Motorway Cops – 1m

TALENT SWAP: Mishal Husain replaces Sophie Raworth as host of the BBC’s Starmer v Sunak televised debate on 26 June, after Sophie fractured her ankle running the London marathon.


“They still shape arguments inside Westminster and among the membership of the political parties, feeding social media and setting the broadcasting news agenda.”

(1) The power of the press is waning, and yet…


(2) And from the power of the press to the power of the broadcasters…


The Euros are well underway. Joel Golby wrote a good article in the Guardian about how politicians consistently fail to be able to express their love of football without sounding, in his words, “eerie and disingenuous” READ HERE

To my mind, there is only one politician on earth who can talk about football and not make me cringe. Watch this Sky Sports interview with Gordon Brown. This is how you do it. WATCH HERE (X/Twitter)


Russian dancer Rudolf Nureyev broke free from security guards at Paris airport and asked for asylum in France on this day in 1961.

Highs of 19 degrees in Luton today and 17 in Wrexham.

And finally just time for the obligatory dog photo. Leo’s gorgeous mate Ari…

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done. We’re @insideedgemedia or just reply to this email. 

Have a brilliant week.

All at Inside Edge

LinkedIn  Twitter