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Cable news-ification
Two Harvard economists used second-by-second TV viewing data to show cable TV’s pivotal role in polarising America.
Here’s part of John Burn-Murdoch’s write-up in the FT: ”Content relating to crime, immigration, race, gender and criticism of elites reliably increases viewing figures (while economics and healthcare cause people to switch away). This means there is a resulting shift in coverage towards more culture war issues and fewer socio-economic
stories, which leads voters to rate these issues as more important. Politicians then respond by campaigning more on cultural hot button topics. All told, they estimate that the emergence and growth of cable news can account for fully one-third of the increase in US cultural conflict since 2000.”
READ THE PAPER (“The Business of the Culture War”) READ THE ARTICLE (Paywall)
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