Six Frames In All



Edition 526

Good morning, it’s Monday 23rd February.

The inside track from Reuters on how their photographer captured history.

…The Off Air Briefing 

This short telephone chat with a producer in the lead-up to going on air can be a brilliant way to control the flow of information. Here are some tips: 


1) Be proactive 
Some producers will demand off-air briefings, but many won’t. When the idea of an interview is first mooted, always request a short telephone interview with the producer assigned the story 


2) Be prepared

A bad off-air briefing will leave the producer more confused at the end of the call than they were at the beginning. Work out the direction you want the interview to go in before you pick up the phone 


3) Don’t be too subtle

Preface your key content with phrases like “What’s new about this is…” or “the real game-changer here is…” 


4) Ask questions

An off-air briefing is a chance for you to build a logistical picture about the interview. Questions might include: “is the interview live or pre-recorded?” “Are other guests expected?”



Monday: Schools White Paper expected

Tuesday: Donald Trump delivers State of the Union address

Fourth anniversary of Russia’s full-scale invasion of Ukraine



Wednesday: Ofgem announces quarterly change to energy price cap


Thursday: Gorton and Denton by-election

Hillary Clinton deposed as part of US House investigation into Jeffrey Epstein


Immigration statistics for year ending December 2025



Friday: Bill Clinton deposed as part of US House investigation into Jeffrey Epstein



Saturday: BRIT Awards

The results of You The Editor from last week:

The news the King will “stand ready to support” the police over allegations regarding his brother breaks just before you go to air. All day there has been a febrile atmosphere in Westminster – with Anas Sarwar calling on the PM to go.

48% of you would have led with the King on the BBC’s 6 o’clock bulletin, 43% of you would have led with Starmer. (For what it’s worth, Starmer edged it for me…just.)

Which means 9% voted for Something Else. I suspect you’re the naughty ones at the back trying to get a rise out of teacher, but I honestly can’t fathom what on earth you would have led with if not one of these two.

(By the way, nearly 400 of you took the trouble to vote which is amazing – thanks.)

I suspected last week’s reader view on the Washington Post-Bezos saga wouldn’t be the last word…

Here’s a very different take from reader Dennis:

Well, that’s an interesting response to last week’s comment on Bezos and the Washington Post. To my mind, the difference in perspective comes from regarding journalism either as a commercial venture or as a public service. In many ways, it is both. The former perspective gives rise to arguments about the need to sell newspapers and give readers what they want, the latter gives rise to concerns about the rich and powerful interfering in the independence and viability of the paper. 

The quotation in your newsletter doesn’t say what it is that readers want. I’m not a reader of the Washington Post, but I want journalists reporting with integrity. Academia and journalism have in common that they can, and in my view should, speak truth to power. When Bezos ruled that the paper’s opinion pages would promote free markets and individual liberties and nothing else (an intervention so notorious that it now appears on the Wikipedia page for the Washington Post), this was not about speaking truth to power, and probably had more to do with what Jeff Bezos wants than with what readers want. Firing Lizzie Johnson while she is reporting from Ukraine, as you and The Guardian both report, also seems unlikely to be something that readers want. 

I think I lean more towards the journalism-as-public-service perspective. I’m not convinced that the foremost aim of journalism should be to provide what readers want. But I am convinced that the foremost aim of journalism should not be to reflect what owners want. 

Any more for any more?

Footnotes: 


Radio listening figures. Top Lines from last week: 


The LBC Brand overall saw a record reach of 3.4 million weekly listeners (up 2% year on year and month on month).


BBC Radio 4’s Today breakfast news programme saw weekly reach fall 5% year on year to 5.5 million listeners.


BBC Radio 5 Live’s breakfast show grew 5% year on year to 1.5 million weekly listeners.

(source: Press Gazette)

On This Day: The US flag was raised over Iwo Jima on this day in 1945.

We’re back in Milton Keynes for a chunk of this week, via London on Monday.

The Mutt Photo: 


From last Sunday afternoon, as the rain teemed down outside. Best mates and without a care in the world…

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done, please let us know.

Back next Monday. Have a super week.

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