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Media Training Update w/c 8th Dec

Curtain Call



Edition 519

Good morning, it’s Monday 8th December. Here’s the final Briefing of 2025.

First up: time to bring the curtain down on the weekly video updates. We’ve covered a fair bit of ground over the last 12 months…

Next up: the dogs. Thanks to Stan and Leo for all their efforts this year, which have been minimal…

The Week Ahead:

Monday: John Swinney delivers speech on independence. 

Golden Globes nominations.


Tuesday: Rachel Reeves and Treasury ministers questioned in Parliament.

Turner Prize.


Wednesday: Australian ban on social media for under-16s takes effect.


Thursday: Andrew Bailey appears at Covid-19 Inquiry.

TIME Magazine Person of the Year 

(I don’t want to jump the gun but I’ve had a pretty decent 12 months…)


Friday:
 UK GDP monthly estimates.



Sunday: Presidential election runoff in Chile.

Scottish League Cup final. 

Footnotes: 


Reaction to last week’s Word Of The Year includes this from reader Sarah:

“Your word of the year has really resonated with me. I can see how allowing the enjoyment enables a freedom of expression that is otherwise constrained. When I get the opportunity to do interviews I dread them but love the opportunity to share my passion for what we do, so I guess that’s enjoying really.”

Can’t face Mrs Brown’s Boys on Christmas Day?

On this day:

Reagan and Gorbachev signed an historic agreement to reduce the size of their nuclear arsenals on this day in 1987.

We’ll be back, bright-eyed and bushy-tailed in January.

If you are lucky enough to get a break in the weeks ahead we hope it’s happy and we hope it’s peaceful. (You deserve it.)

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Inside Edge Training | The Centre, 201-203 London Road | East Grinstead , RH19 1HA GB

By |8 December 2025|

Media Training update w/c 1st December

Word Of The Year



Edition 518

Good morning, it’s Monday 1st December.

Word Of The Year:


For the last few years we’ve had a tradition of jumping on the OED’s
Word Of The Year bandwagon with one of our own. 



The word is effectively the concept we’ve been thinking about and developing as trainers perhaps more than any other over the last 12 months.

Surprisingly (maybe?), we’ve opted for the word enjoyment this year.

And here’s why:

“Pointlessly Formulaic”:

Insights into Budget Day from Jessica Elgot, deputy political editor at The Guardian: 

“I will often get 300+ emails offering quotes. 95% of these I won’t even open. Too many rapid reaction quotes are pointlessly formulaic. Mostly we get quotes that say ‘this is a budget of two halves, one half good, the other half bad, time will tell etc….

“My real advice is not to prioritise speed but to take time to read the thing and try to highlight stuff that is not obvious and that might make a good day two story – something others might not have clocked.”

The Week Ahead:

Monday: Keir Starmer delivers foreign policy address at Lady Mayor’s Banquet.


Tuesday: OBR at committee session on the Autumn Budget following early publication.

IOPC report on Hillsborough.

Thursday: England men begin second Ashes test against Australia.

Vladimir Putin begins two-day visit to India. 



Friday:
 2026 World Cup draw and inaugural (ridiculous) FIFA Peace Prize winner announcement.

House of Lords continues debate on assisted dying bill. 



Saturday: Small Business Saturday.

“Call them the four horsemen of the infocalypse. Unchecked, they will surely destroy our trust in almost anything we read online.”


Excellent, if depr
essing article from John Thornhill in the FT on the perfect storm of imposter accounts, lax moderation, extremism and synthetic content.



READ HERE

New Year, New Job.

Fancy it?

You have until the 31st December to get your application in.

Good luck!

Footnotes: 


On this day: Rosa Parks was arrested by police in Montgomery, Alabama, after refusing to give up her seat on the bus to a white person on this day in 1955.

Mutt Photo
:

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done, please let us know.

Back next Monday for one more edition before we take a break. 

Have a brilliant week.

All at Inside Edge

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Inside Edge Training | The Centre, 201-203 London Road | East Grinstead , RH19 1HA GB

By |1 December 2025|

Media Training update w/c 24th November

Introverts and Extroverts



Edition 517

Good morning, it’s Monday 24th November. Budget week.

Introverts and Extroverts On Air: 
And why introverts might actually make better interviewees:

The Week Ahead:

Monday: MPs grill Samir Shah and Michael Prescott on the work of the BBC

Peter Kyle and Kemi Badenoch at CBI annual conference



Tuesday: High Court holds full judicial review in challenge to Palestine Action proscription


Wednesday: Rachel Reeves delivers the Autumn Budget


Thursday: Quarterly and long-term migration statistics

Pope Leo begins visit to Turkey


Friday:
Black Friday



Saturday: Jeremy Corbyn and Zarah Sultana’s Your Party holds inaugural conference

International Day for Palestine march in London

Right-wing Publishing Powerhouse:

The owner of the Daily Mail is set to buy the Telegraph, according to reports over the weekend.

The deal is likely to trigger an investigation by the media regulator Ofcom and the Competition and Markets Authority.

“Quiet Piggy”

The response from the leader of the free world to a female reporter asking a perfectly reasonable question on Air Force One. Welcome back to Trump’s America, part 4,657.

We should be used to his misogyny, his bullying, his downright idiocy, right?

Here’s Margaret Sullivan in The Guardian:

“But, for me, “quiet, piggy” somehow breaks through. It should be a bridge too far, not business as usual.Wouldn’t it have been something to see the entire press corps shout back at Trump, in defense of their colleague? Wouldn’t it have been something to see them walk away from the gaggle?”


Why didn’t they?

READ MORE

“Saying The Unsayable” 


This email from reader Dennis in response to the Mark Borkowski article on political rhetoric quoted in last week’s newsletter is bang on the money:

“Regarding the “beige dialect”, I can’t make the definition of deliberately sterile and inoffensive communication tally with the Home Secretary’s inflammatory announcements about immigration law. On both sides of the Atlantic, politicians seem to be using controversy to mobilise angry voters, rather than trying to avoid offence. 


After what had preceded it, I’d hoped that the new government would bring less offensive, more sensible, and perhaps even more “beige” politics. Saying what used to be unsayable isn’t always a good thing.” 

Footnotes: 


On this day: Lee Harvey Oswald, the man accused of murdering President Kennedy, was himself shot dead in a Dallas police station on this day in 1963.

Mutt Photo
:

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done, please let us know.

Back next Monday. Have a brilliant week.

All at Inside Edge

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Inside Edge Training | The Centre, 201-203 London Road | East Grinstead , RH19 1HA GB

By |26 November 2025|

Media Training Update w/c 17th November

Beige Dialect



Edition 516

Good morning, it’s Monday 17th November.

The Week Ahead:

Monday: Shabana Mahmood expected to publish Asylum Policy Statement amid speculation over Danish-style asylum reforms.


Tuesday:  Donald Trump hosts Mohammed Bin Salman at the White House.


Wednesday: UK inflation data released.
Latest round of resident doctors’ strikes ends.



Thursday:  Covid Inquiry Module 2 report published.

Negotiations day at COP30
.


Friday: 
Final public sector finance data released ahead of the Budget.

England play Australia in The Men’s Ashes first test.



Saturday: South Africa hosts G20 leaders’ summit.

One Word Answers in interviews: 
A wasted opportunity to link, or a genuine moment of impact?

Words Without Risk

Mark Borkowski writes superbly on the danger of the
“beige dialect” of Westminster politics and compares it to the recent New York mayoral campaign of Zohran Mamdani.

I get that we campaign in poetry and govern in prose, but it’s hard to disagree with a single word of his Westminster takedown.



READ MORE

BBC Post-script:

”The BBC is very widely used across the political spectrum. It is the most popular source of news among both Conservative and Labour voters, and among both Leave and Remain voters.”



I’ve had enough of the BBC story to last me a lifetime, however the Reuters Institute updated their numbers on levels of trust in the UK towards the Beeb, which is worth remembering as the levels of hysteria reach hyperdrive…



READ MORE

News In Brief


Figures show none of the US ‘big four’ – CBS, NBC, ABC and Fox – appear to have sent teams to cover the COP summit in Belém


READ MORE

New analysis of more than 220,000 UK broadcast mentions shows the Green Party is the only political force to have increased its airtime since early September.


READ MORE

P45 Time:


A fascinating pay-off line from an article about car sales in one of Pakistan’s leading newspapers last week:

Footnotes: 


On this day: The head of the Renault car company, Georges Besse, was assassinated outside his home in Paris on this day in 1986.

Mutt Photo
: “Pop on an old Crufts re-run Leo, and snuggle up under my blanket”…

Be part of the MMB. Thoughts on this week’s content, or interviews you’ve seen, heard, or (best of all) done, please let us know.

Back next Monday. Have a brilliant week.

All at Inside Edge

LinkedIn  Twitter

Inside Edge Training | The Centre, 201-203 London Road | East Grinstead , RH19 1HA GB

By |17 November 2025|

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