Despite the fact we’d been supporting experts for over 15 years, one particular year felt different.

2024 was our Year Of The Expert. Inspired by the fact more people marked an X on a ballot paper than at any other point in history over those 12 months, we set out to champion and support as many experts as possible engage with the media in an impactful way.

It was quite the undertaking. We recorded an audio diary every week (see February’s pick of episodes below) and travelled up and down the country talking to journalists, experts, press officers – anyone and everyone with an insight we thought might help experts.

We hosted webinars and online surgeries. We held events and bribed experts with warm white wine and underwhelming sandwiches. We reassured, cajoled, and hopefully persuaded a few to change their attitude and embrace the mainstream media. It tilted our perspective as well, which felt brilliant.

Two years on, it still feels like one of the most worthwhile projects we’ve ever undertaken.