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“Prepare well in advance, decide on your top line and make it interesting with examples.”
“Anticipate the challenging questions and implications of your research. Always be prepared and know your audience.”
“Remember who your audience is, be enthusiastic and be yourself. Make it personal…it is a structured conversation not an interrogation.”
“Take control of your interview. They need you, not the other way round.”
“Preparation! Gather stats, examples, human interest stories. Aim yourself with a repertoire of Wow!”
“The three C’s to media success- confidence, control and colour.”
“Have a sentence in mind that encapsulates your message and develop your thoughts from there.”
“Take a deep breath before each answer. That pause is essential. Be engaged, excited and use interesting examples.”
“Avoid lists! It’s too easy to forget to mention item two and three.”
“In one word, preparation. Think how your work relates to the news of the day to pre-empt questions.”
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